Sydney Sweeney Bares Underwear in New Steamy SYRN Lingerie Campaign
Sydney Sweeney is turning heads again, this time in the fashion world. The actress recently launched her lingerie brand, SYRN, and her latest campaign is already making waves online. With a playful “midnight snack” theme, the campaign shows Sweeney and her friends exploring a convenience store in cheeky, vibrant shots. The collection features white underwear and boxer briefs designed to be both stylish and comfortable.
In a social media post, Sweeney teased the launch, writing, “midnight snack time for allll 😉🥤🥨 our playful @syrn is now live at syrn.com.”
This new campaign comes after a year of major milestones for Sweeney. She starred in the psychological thriller The Housemaid alongside Amanda Seyfried, a film that has already earned over $350 million worldwide, according to box office reports.
Earlier, she gained praise for her physical transformation in Christy, the biographical drama where she played boxer Christy Martin. Her performance earned her a Virtuoso Award at the Santa Barbara International Film Festival and a nomination for Best Actress at the Astra Film Awards. She reportedly gained thirty pounds and performed her own stunts for the role.
Looking ahead, Sweeney has several exciting projects. She will star in the upcoming Barbarella film for Sony Pictures and portray Kim Novak in the romantic drama Scandalous, directed by Colman Domingo. Fans can also expect her return to HBO’s Euphoria for Season 3, where she will explore a more mature version of her character.
Beyond acting, Sweeney is expanding her SYRN brand. Trademark filings suggest she plans to launch a line of skincare and cosmetics, showing her interest in building a broader lifestyle brand. Between her film work and business ventures, she is quickly establishing herself as a major force in Hollywood.
As Sweeney continues to rise, her influence stretches across film, fashion, and digital culture. Whether she’s starring in a hit movie, dropping a new lingerie collection, or planning her next business move, she keeps fans engaged and eager for what’s next.
What do you think of Sydney Sweeney’s latest SYRN campaign? Which look stands out to you the most? Share your thoughts in the comments.
