Sydney Sweeney Dazzles in Barely-There White Bra for SYRN Campaign

Sydney Sweeney is proving she’s not just a Hollywood star but also a savvy entrepreneur. The actress recently unveiled her latest campaign for her lingerie brand, SYRN, showing off a striking white bra that blends old Hollywood glamour with modern style. Fans immediately flocked to social media to admire the photos, which capture the chic yet bold aesthetic Sweeney has become known for.

The SYRN launch earlier this year included a memorable stunt where Sweeney reportedly draped bras over the Hollywood sign at night. I wanted to build a lingerie brand that feels like it understands women instead of talking at them, she explained in a press statement. I was in the 6th grade with DDs and I hated the bra I had to wear, so designing for different bodies is a huge part of this.

The collection offers forty-four sizes, designed to combine everyday comfort with aspirational fashion. Sweeney has been hands-on in creating the pieces to reflect her active, multifaceted life. I’m not one thing, no woman is, she said. I love working on cars, I go water skiing, I’ll dress up for the red carpet then go home to snuggle my dogs.

Sydney Sweeney for SYRN. pic.twitter.com/URnW34DY53

— JumpTrailers (@JumpTrailers) February 24, 2026

Sweeney’s career continues to thrive alongside her business ventures. Her role in the 2025 thriller The Housemaid, directed by Paul Feig, earned her global recognition, with the film grossing over $385 million. She starred alongside Amanda Seyfried and Brandon Sklenar, solidifying her position as a leading actress in Hollywood.

Looking ahead, Sweeney has a busy 2026 lined up. She will return for the third season of Euphoria this April, picking up the story of Cassie Howard after last season’s cliffhanger. She is also starring in Netflix’s live-action Gundam adaptation with Noah Centineo and will lead the romantic drama Scandalous as Hollywood icon Kim Novak, exploring Novak’s relationship with Sammy Davis Jr.

Additionally, she recently starred in the biopic Christy, portraying professional boxer Christy Martin. I was inspired by her strength and perseverance, Sweeney said. It was the most demanding thing I’ve ever done. She trained extensively in the ring to accurately honor Martin’s legacy.

Between acting, producing, and running a lingerie brand, Sweeney has shown a rare combination of ambition and versatility. Her work with SYRN reflects her commitment to inclusivity and style, while her film and TV projects highlight her growing range as an actress. The “Sweeney era” shows no sign of slowing down.

Sydney Sweeney is setting a new standard for actors who want to blend fashion, business, and Hollywood success. Her hands-on approach and attention to inclusivity make her lingerie brand exciting, and her film choices show she’s unafraid to challenge herself. What do you think about her SYRN launch and her 2026 projects? Share your thoughts in the comments.