Dakota Johnson Dares to Bare Everything in Provocative Calvin Klein Campaign
Dakota Johnson is the newest face of Calvin Klein’s Spring 2026 campaign. The actress appears in the brand’s latest photos wearing Ultralight underwear and classic denim pieces inspired by the 1990s.
The photos and short film for the campaign were shot and directed by Gordon von Steiner. The concept shows Johnson spending a quiet day at home. In several scenes she is seen reading, relaxing on a couch, and moving around the space in a calm and natural way. The idea was to capture the easy confidence that Calvin Klein campaigns are known for.
Behind-the-scenes images from the shoot were also shared, giving fans a look at Johnson between takes. The photos show her preparing for shots and interacting with the creative team during production. These images were released as part of L’OFFICIEL’s exclusive coverage of the campaign.
The clothing in the campaign focuses on comfort and simple design. Calvin Klein’s Ultralight and Icon Cotton Modal underwear are designed to feel very light on the body while still offering support. One of the highlighted items is the Perfectly Fit Ultralight Bra, which uses spacer cup technology to create a weightless feel while shaping the body.
Denim also plays a major role in the collection. Several pieces come from designs inspired by Calvin Klein’s archive. One example is the Archive High Rise Slim Jean, which brings back a classic 1990s look with a high waist and straight leg. The jeans are often paired with a relaxed trucker jacket in vintage washes. Another style featured in the campaign is the Baggy Jean, which has a looser and more casual shape that reflects the laid-back fashion of that decade.
The overall message of the campaign is about comfort and effortless style. Instead of dramatic poses or complicated settings, the focus stays on everyday moments and simple fashion pieces.
This campaign works well because it keeps things natural and relaxed. Dakota Johnson fits the Calvin Klein image perfectly with her calm and confident presence. The simple setting also helps highlight the clothing instead of distracting from it. What do you think about Dakota Johnson’s new Calvin Klein campaign and the 90s-inspired style? Share your thoughts in the comments below.
