‘One Battle After Another’ Star Teyana Taylor Turns Up the Heat in Sultry Calvin Klein Underwear Shoot

Calvin Klein has spent recent years leaning heavily on cultural crossover moments, pairing its most recognizable product lines with performers who bring their own built-in audiences and creative identities to the brand. That strategy has become especially pronounced under the direction of parent company PVH Corp., which has prioritized marketing partnerships that feel authentic rather than purely transactional.

The brand’s latest move in that playbook centers on one of its most enduring products, reimagined for a new campaign fronted by a performer known for commanding attention in front of the camera. Calvin Klein has tapped actor, director, and performer Teyana Taylor to headline the launch of its new Perfectly Fit Custom Lift Bra, an update to the brand’s signature everyday bra featuring personalized lift and lightweight, invisible support.

Taylor stars in the campaign, which was directed by Gordon von Steiner and features her in motion to the beat of Tina Turner’s “The Best,” blending intimate moments with bold choreography throughout. The visual approach positions Taylor as both a physical and creative force behind the campaign, rather than simply modeling the product in a static setting.

Teyana Taylor in new Perfectly Fit.

innovated for movement, comfort and lift. Perfectly Fit for every moment. pic.twitter.com/NWR9o2wHYC

— calvinklein (@CalvinKlein) September 22, 2026

Jonathan Bottomley, Calvin Klein’s chief marketing officer and PVH Corp.’s executive vice president of group consumer and brand strategy, explained the thinking behind pairing Taylor with the updated bra line. “The strongest campaigns start with the strongest product. With Perfectly Fit Custom Lift, we took one of our signature bras and made it even better through thoughtful innovation,” Bottomley said.

He went on to specifically credit Taylor’s presence as central to the campaign’s identity. “Teyana was the perfect partner to tell that story: she brings an authenticity and creative energy that feels uniquely her, while naturally embodying the confidence and sensuality that have always defined Calvin Klein. The campaign builds on our visual identity while keeping our iconic product at the center.”

Taylor’s involvement with the Perfectly Fit rollout fits into a broader approach PVH has pursued under chief executive officer Stefan Larsson, who has focused on pairing the company’s signature offerings with cultural touchstones and high-impact marketing moments. That strategy has increasingly meant tapping performers with strong personal followings rather than relying solely on traditional modeling talent.

This isn’t Taylor’s first connection to the Calvin Klein universe, either. She’s previously worn pieces from the brand’s Collection line on the red carpet and appeared in the brand’s Spring 2027 show reaction video alongside artists like St. Vincent and Misty Copeland, giving her an established presence within Calvin Klein’s wider cultural rollout beyond just this specific campaign.

The campaign launches across Calvin Klein retail locations, calvinklein.com, and the brand’s social platforms, alongside high-impact out-of-home placements designed to maximize visibility for the product’s relaunch. That multi-channel rollout signals just how much weight the brand is putting behind the Perfectly Fit update as a flagship moment for the fall.

Given Taylor’s growing footprint across fashion and entertainment this year, from her Time cover appearance to her ongoing acting work, the partnership arrives at a moment when her cultural visibility is especially high.

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