‘All’s Fair’ Star Kim Kardashian Drops Cheeky Nickname for Boyfriend Lewis Hamilton
Kim Kardashian has never been shy about turning an ordinary errand into a moment worth talking about, and her latest outing with sister Khloé Kardashian proved no different. What started as a routine promotional stop for two of the family’s brands quickly became the internet’s newest obsession.
The Kardashian sisters have built entire businesses around blending their personal lives with product marketing, and their latest collaboration leaned into that formula heavily. A Target run meant to spotlight new snack and drink flavors ended up revealing far more about Kim’s romance than anyone expected.
That reveal came when Kim playfully referred to her boyfriend, Formula 1 champion Lewis Hamilton, as her own “Mr. Bridgerton” while filming a promotional video with Khloé. The comment, made while the sisters browsed the aisles of Target, quickly spread across social media as fans reacted to the unexpected nickname.
The moment happened during a shopping trip shared in a promotional Instagram Reel for Khloé’s snack brand Khloud Foods and Kim’s energy drink label Update, posted to both accounts on September 22. As the pair searched for their own products, Kim spotted a Bridgerton-themed body wash on a nearby shelf and couldn’t resist commenting on it.
“Bridgerton? Bridgerton body wash? I mean, good for them. I have my own Mr. Bridgerton, speak for yourself,” Kim said, seemingly referencing Hamilton directly, in comments captured during the outing.
Khloé, who was in the middle of pitching her new Pumpkin Spice Protein Popcorn flavor at the time, didn’t hold back her surprise at the comment. She quipped back with a simple “Speak for yourself,” visibly caught off guard by her sister’s sudden romantic confession.
The exchange didn’t stay contained to the video for long. Fans flooded the comments section with reactions, with one follower writing “GIRLLLL YESSS THE HELL YOU DOOOO” and another calling Kim’s new pet name for Hamilton “kinda cute.”
Comparing her boyfriend to the swoon-worthy leading men of ‘Bridgerton’ is a fitting shorthand for a couple that has quickly become one of the most talked-about pairings in Hollywood and sports. The Regency-era drama is known for its steamy romances and old-world charm, making the comparison feel like high praise coming from Kim.
Kim and Hamilton’s connection actually predates their current romance by more than a decade, as the two have reportedly been friends since 2014. That friendship is said to have shifted into something more serious around December 2025, with a secret getaway to the Cotswolds fueling early speculation about a romance.
The couple didn’t confirm anything publicly until February 2026, when they made their first major joint appearance together at the Super Bowl. They officially went Instagram official that June, and have since been spotted together at events ranging from the Monaco Grand Prix to the opening night gala for the Lucas Museum of Narrative Art in Los Angeles.
Hamilton, a seven-time Formula 1 world champion who now drives for Ferrari, has increasingly become a fixture in Kim’s social media presence, and vice versa. The two regularly appear in each other’s posts, giving fans a steady stream of glimpses into their relationship even as they largely keep the specifics private.
For a couple that has mostly let their public appearances speak for themselves, Kim’s Target confession offered a rare, unscripted peek into how she actually talks about Hamilton behind the scenes. It’s a small moment, but one that’s clearly resonating with fans eager for any insight into the pairing.
What do you think of Kim Kardashian calling Lewis Hamilton her “Mr. Bridgerton”?
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