Kim Kardashian Goes Full Revenge Mode in the ‘All’s Fair’ Season 2 Trailer, and Hulu Sets Release Date

Few shows have divided audiences quite like Ryan Murphy’s legal drama. Critics tore into it, viewers kept watching anyway, and the conversation around it never really went quiet. That kind of attention is exactly what a series built on scandals, secrets and stilettos was designed to generate.

The first season arrived on Hulu on November 4, 2025, and quickly turned into a hate-watch, a guilty pleasure and a streaming hit all at once. It pulled in 3.2 million views in its first three days, and it was reportedly Hulu’s most-watched scripted series debut in three years. Meanwhile, its Rotten Tomatoes critics’ score sat at just 3%, while audiences gave it 66%.

Now the ‘All’s Fair‘ Season 2 trailer has arrived, and it promises more of everything. The 2 minute 9 second preview, released October 7, confirms that the series returns on Wednesday, November 4 with a three-episode premiere on Hulu and Hulu on Disney+, and on Disney+ internationally. New episodes will then drop weekly on Wednesdays.

Hulu’s trailer leans hard into vengeance, with a tone that is closer to a high-gloss soap opera than a courtroom procedural. One standout image shows Kim Kardashian’s Allura Grant draped in a hooded black cape decorated with a glittering gold scorpion, standing in front of deep red curtains. It is a theatrical look for a show that has never been afraid of theatrics.

The official logline promises that the lawyers of Grant, Ronson & Greene are back for another season of scandals, secrets and stilettos. As new allegiances form, friendships are tested and a shocking revelation threatens the very existence of the firm. In other words, the firm’s biggest enemy may be inside the building.

ALL’S FAIR SEASON 2 TRAILER | The original Hulu phenomenon returns with Kim Kardashian, Naomi Watts, Niecy Nash Betts, Teyana Taylor, Sarah Paulson and Glenn Close. #ALLSFAIR Season 2 premieres November 4 on @hulu and with Hulu on Disney+. https://t.co/vxBiEhSibq

— All’s Fair on Hulu (@allsfaironhulu) October 7, 2026

Season 1 ended in December 2025 with Dina Standish, played by Glenn Close, being taken away in handcuffs. She was charged with the murder of the man who assaulted Emerald, played by Niecy Nash-Betts, at a club. According to TVLine, the cuffs are nowhere to be seen in the new trailer, while Sarah Paulson’s Carrington “Carr” Lane continues her mission to destroy the firm from within.

That rivalry has been one of the show’s most talked-about threads. In the first season’s marketing, Paulson’s character taking on Kardashian’s character’s husband as a client hinted that the drama would extend well beyond the courtroom. It seems Season 2 intends to raise those stakes.

Kardashian stars as Allura and also serves as an executive producer. She is joined by Naomi Watts as Liberty Ronson, Nash-Betts as Emerald Greene, Teyana Taylor as Milan, Paulson as Carr, Matthew Noszka as Chase Munroe and Close as Dina. The cast is rounded out by new series regular Cauã Reymond, who plays a bodyguard.

Behind the camera, the show comes from Murphy, Jon Robin Baitz and Joe Baken. It is produced by 20th Television in association with Ryan Murphy Television, with executive producers including Kris Jenner, Nina Jacobson, Brad Simpson and Anthony Hemingway. The series marks Kardashian’s second starring TV role after ‘American Horror Story: Delicate.’

The marketing machine has always been part of the appeal. The first season’s trailer became Hulu’s biggest ever, with 57.3 million views across YouTube and social media in its first 24 hours. That topped the 47.2 million for the third season of ‘The Kardashians.’

Kardashian herself has leaned into the chatter, joking on Instagram right after the premiere that the series was the most critically acclaimed show of the year. Some critics singled out her performance as stiff, yet the renewal arrived within weeks. Production on Season 2 began in spring 2026, and the cast now looks ready to play the game even harder.

Whether you love it for the camp or watch it to see what happens next, the show has proven that being talked about is its own kind of success. The new trailer suggests the second season will keep feeding that appetite, with a bit more bite.

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