Brad Pitt’s ‘Heart of the Beast’ Is Quietly Turning Into a Global Hit After a Rocky Box Office Start

Paramount Pictures

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Hollywood loves to write off a movie by its opening weekend. A so-so debut, a few loud headlines about bombs, and the verdict is in. Every so often, though, a film proves that audiences have a longer attention span than the trade charts.

That is the story of ‘Heart of the Beast,’ David Ayer’s survival thriller starring Brad Pitt and a very talented German Shepherd. The Paramount film opened on September 25 to a modest $20 million domestic and $50.1 million worldwide, narrowly leading newcomers like ‘Primetime’ while ‘Avengers: Endgame Encore’ reclaimed the top spot. Some commentators immediately labeled it another Paramount bomb, noting its $82 million budget.

Four weekends later, the numbers tell a different story. The ‘Heart of the Beast’ box office total has now crossed $150 million worldwide, reaching an estimated $155.5 million. The film added another $9 million overseas on its fourth weekend, a drop of just 35.3% from the previous frame, bringing its international total to $97.2 million across more than 66 markets. Together with its $58.3 million domestic haul, the dog-loving thriller is eyeing a $175 million to $200 million global run.

The early narrative was not kind. Analysts noted the film opened below Pitt’s ‘Bullet Train,’ and some estimates suggested it would need to cross $200 million worldwide to break even. Its modest start also placed it far behind Pitt’s racing hit ‘F1.’

But the film’s legs have been solid. It held to $10.9 million in its second weekend, $7.4 million in its third and $4.8 million in its fourth, when it ranked eighth. By the end of its second weekend it was approaching $100 million worldwide, and by October 11 it had grossed $131 million. The worldwide total is now about 1.9 times its production budget.

The Rotten Tomatoes editorial team has noted that dad dollars are still in effect for the film. That helps explain the steady turnout, since the movie is a wholesome survival story that works for older kids and adults alike. A strong A- CinemaScore and an 85% to 87% Rotten Tomatoes score have helped as well.

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The film follows James Belmont, a former Special Forces soldier played by Pitt, and his combat dog, Odin, after a plane crash strands them deep in the Alaskan wilderness. They fight to survive the elements together as they try to get home. J.K. Simmons and Anna Lambe round out the cast.

Ayer directed from a script by Cameron Alexander that appeared on the 2017 Black List of most-liked unproduced screenplays. Pitt also produced under his Plan B Entertainment banner. Odin is primarily played by Uber II, a real-life mountain search-and-rescue dog, with additional canine performers in support.

Reviews have been warm. The Hollywood Reporter called it a tense, tender survival thriller in which Pitt and his canine co-star earn your tears. JoBlo went further, calling it the ultimate “guy cry” movie, while CBR argued that the dog steals the show and that Pitt shows impressive restraint.

The film opened with a 96% Rotten Tomatoes score, the best of Pitt’s career in a starring role. For Ayer, the reception has been framed as a long-overdue vindication. It also reunites the pair 12 years after the World War II drama ‘Fury,’ although this one is a quieter and more elegiac movie.

The film broke into David Ayer’s top 5 highest-grossing movies within days of its release, passing ‘Sabotage.’ ‘Suicide Squad’ remains his biggest hit at $749.2 million worldwide. ‘Fury’ also finished well ahead, with $211.8 million globally, and ‘Heart of the Beast’ is unlikely to match that total.

Still, a global run in the range of $175 million to $200 million would make it a comfortable success against an $82 million budget before ancillary revenue. The film also looks poised to perform well on premium home video. For a movie that was written off in its first week, that is a notable turnaround.

The lesson may be that a good man-and-dog story is hard to kill.

What do you think of 'Heart of the Beast's' box office comeback?

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