‘The Substance’ Star Margaret Qualley Stuns In Snowy New Chanel Campaign
Margaret Qualley has swiftly become one of modern cinema’s most captivating performers, effortlessly drifting between fearless indie dramas and top-tier couture runways. From her breakout television turns to her commanding presence at prestigious film festivals, the acclaimed actress brings a striking blend of vintage charisma and modern edge to every creative endeavor she touches. That unique magnetism has made her a natural muse for visionary storytellers and heritage fashion houses alike.
Qualley recently earned widespread critical acclaim and an awards buzz whirlwind for her daring, boundary-pushing performance as Sue in director Coralie Fargeat’s body-horror sensation ‘The Substance’. Her ability to completely surrender to bold visual storytelling has solidified her reputation as an artist willing to take massive creative risks without losing an ounce of poise. At the same time, her enduring relationship with French luxury house Chanel has allowed her to showcase a softer, timelessly chic aesthetic that mirrors the golden era of European cinema.
Now, that storied fashion partnership has unveiled its latest enchanting chapter with the release of a brand-new holiday campaign film titled ‘The CHANEL Winter Getaway’. In the stylish one-minute spot, Qualley bundles up against the crisp mountain air while sporting plush white Chanel logo earmuffs and a ruffled black high-collar ensemble. The festive video follows the actress as she wanders through a picturesque winter setting, capturing an unmistakable sense of holiday enchantment and alpine elegance.
The cinematic visuals were shot secretly earlier this year across scenic Austrian destinations, including the historic town of Hall in Tirol and the alpine hub of Seefeld. Production crews went so far as to transport multiple tons of real snow directly onto the medieval cobblestone streets of the town’s historic center to build an authentic winter wonderland. While local spectators initially whispered about which Hollywood star had taken over the picturesque alleys, the newly unveiled spot reveals Qualley front and center as the face of the luxurious seasonal escape.
Her presence at the forefront of the French fashion house comes as second nature to the star, who first walked the runway for Chanel as a 16-year-old and officially became an ambassador in 2020. Over the years, Qualley has starred in cinematic shorts for the label—such as Dave Free and Kendrick Lamar’s narrative project ‘The Button’—and regularly walked Paris runways. Reflecting on closing a couture show in an ethereal bridal gown, Qualley shared her genuine gratitude while speaking to Harper’s BAZAAR, noting, “It was a really special opportunity for me. I really loved doing it.”
This newest holiday vision takes rich artistic inspiration from Gabrielle Chanel’s legendary 1930s winter retreats to St. Moritz, where days were spent skiing along alpine slopes before transitioning into warm, firelit evenings. The campaign seamlessly bridges that romantic European history with Chanel’s seasonal beauty offerings and iconic fragrances, including the timeless Chanel N°5. By placing Qualley at the heart of the snow-dusted story, the fashion house leans into an effortless après-ski aesthetic defined by radiant skin, rosy warmth, and understated glamour.
With major screen projects on the horizon—including Ethan Coen’s comedic mystery ‘Honey Don’t!’ and Ridley Scott’s post-apocalyptic drama ‘The Dog Stars’—Qualley shows no signs of slowing down her prolific creative run. Whether she is fully immersed in practical effects on a movie set or strolling through the snow in haute couture, Qualley continues to prove that her talent and versatility know no bounds.
