KFC Strikes a Deal With Doctor Doom as New ‘Avengers: Doomsday’ Promo Leaves Just One Restaurant Standing

Marvel’s biggest movies have a habit of spilling out of the multiplex, and the push behind ‘Avengers: Doomsday‘ is turning the drive-thru lane into a second premiere venue. The film’s promo campaigns now stretch from theater lobbies to fast-food counters, with Doctor Doom’s face appearing on just about everything that can hold a sauce.

The crowded field has become part of the story. Jack in the Box launched a Doomsday Dipping Box on Nov. 5, Burger King India has its own Avengers: Doomsday Collection, and WWE has an ‘Avengers: Doomsday’ edition of Worlds Collide. KFC also teamed up earlier this year with DC Studios on dipping sauces and a Krypto bucket for ‘Supergirl’, so the chicken chain is no stranger to superhero tie-ins.

Now KFC has gone bigger. The company announced on Nov. 4 what it calls its first-ever global venture with Marvel Studios and its most expansive collaboration to date, and a new look at Doctor Doom from the campaign shows exactly why the ad is getting attention. The image has Doom hovering above a shattered skyline, with cars, a bus and a plane tumbling through the air around him.

New look at Doctor Doom in a KFC promo campaign for ‘AVENGERS: DOOMSDAY’. https://t.co/QWHHI81KdU

— MCU Film News (@MCUFilmNews) November 10, 2026

The campaign film, produced by the agency Mother, imagines Doom surveying a damaged New York City after an epic battle with the Avengers. Avengers Tower has fallen and every restaurant is reduced to rubble, except for a single KFC that stands completely untouched. The on-screen text says the chain reached an agreement with Doom, and that all it took was a meal worthy of his name.

The video runs in 60-, 30- and 15-second cuts and rolls out across video, out-of-home, social, in-restaurant and packaging in participating markets. Eagle-eyed viewers have also spotted a new Avengers Tower, a Fantastic Four ship and a Sentinel hiding in the background, giving the spot an extra layer of fan bait.

⬣ AVENGERS: Doomsday – Publicité KFC pour le film avec Doctor Doom ! https://t.co/NWPKBWQbRk

— HEXFacility.com (@hexfacilitycom) November 4, 2026

Everything is built around Doom’s black-and-green color scheme. The headline item is the Doom Burger, which pairs KFC’s Original Recipe chicken (or Spicy, Zinger or Extra Crispy) with lettuce, pickles, cheese, Doom Cola sauce and Smoky Green Mayo on a black sesame bun. Doom Cola sauce is described as a caramelized cola glaze with smoky barbecue notes.

The Doom Bucket serves KFC’s chicken with Doom-inspired dipping sauces and something called Doom Dust. There are also Doom Loaded Fries, covered in Smoky Green Mayo and Doom Cola sauce, with or without popcorn chicken.

On the drinks side, the vanilla Doom Shake is filled with chocolate and peppermint sauce, or green apple sauce, to create a jarring green-and-black look. Every “Doomified” item comes in limited-edition packaging with a dark, iron-riveted design featuring Doom’s mask and ‘Avengers: Doomsday’ branding.

KFC is also leaning on collectibles. Five Colonel Sanders Cosplay Collection figurines reimagine the Colonel in looks inspired by characters from the film, and they are handed out with the purchase of a Doom meal at participating locations while supplies last.

The figures are designed to drive repeat visits and social sharing throughout the run. Disney’s Holly Frank, who leads global marketing partnerships and promotions, said in KFC’s announcement that the team is excited about “a fun, imaginative campaign that taps into the anticipation of Doctor Doom’s arrival.”

He used to be different. Avengers: Doomsday arrives in theaters everywhere December 18. Get your tickets now: https://t.co/J5PUbxvAkc https://t.co/OUutSMZneq

— Marvel Studios (@MarvelStudios) August 15, 2026

The menu began rolling out on Nov. 9 in select markets, including the U.K. and Ireland, and it is set to reach more than 100 countries before it wraps in January 2027. Menu items, packaging and collectibles vary by market, and the collaboration is not available in the United States, India or China.

That leaves American fans out of the chicken, though not out of the Doom marketing blitz, since Jack in the Box and the theater chains are filling the gap. Sold-out premium showings and a wave of theater collectibles suggest the appetite for the film itself is far from an issue.

‘Avengers: Doomsday’ arrives in cinemas on Dec. 18, with the Russo brothers directing and heroes from 3 distinct universes set on a deadly collision course. If the KFC ad is any indication, the studio wants fans to see the villain’s shadow looming over every corner of daily life before then.

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