AMC App Crashes Again as Fans Rush to Buy ‘Avengers: Doomsday’ Tickets

Depositphotos / Marvel Studfios
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Marvel fans have been lining up for ‘Avengers: Doomsday‘ tickets for months, and the demand shows no sign of cooling as the Dec. 18 release gets closer. Ticket sales opened far earlier than usual, which gave the film an unusually long runway to build momentum at the box office before a single screening.

That early start has already produced some eye-popping numbers. The film reportedly sold $16.5 million in tickets in its first 24 hours, even though sales were limited to premium screens at about 1,000 theaters. Later updates put its domestic presales above $50 million, with Disney leaning on its new Infinity Vision premium format to fill the gap left by IMAX.

On Nov. 11, that appetite appeared to overwhelm AMC’s ticketing system once again. Fans trying to buy ‘Doomsday’ tickets through the AMC app reported hitting an error screen reading “Sorry, an error has occurred. Please try again,” with only a retry button to press. It is not yet clear what prompted the latest surge in traffic, and no explanation from the chain was available at the time of writing.

This is far from the first time the chain’s app has buckled under blockbuster demand. When general ticket sales for ‘Doomsday’ opened on Aug. 14, the A.V. Club reported that the AMC app kept crashing and made advance purchases nearly impossible. The outlet noted that the same thing had happened with ‘The Odyssey,’ ‘Spider-Man: Brand New Day’ and even ‘Supergirl.’

The pattern continued later that month with ‘Dune: Part Three.’ AMC CEO Adam Aron said the chain’s systems did not fail but were hit by disruptions caused by crushing demand, with traffic on its website and app roughly triple the level seen at the ‘Brand New Day’ launch. Forbes reported more than 1,000 outage reports on Downdetector, mostly tied to the mobile app, and conditions improved about an hour after tickets dropped.

For shoppers, the frustration is understandable. Fans have turned to alternatives such as Fandango, which sells ‘Doomsday’ tickets alongside other participating platforms, while AMC has kept promoting extra tickets as showtimes are added. The company has also been rolling out exclusive collectibles for the film, including a Doctor Doom popcorn bucket that arrives in theaters on Dec. 18.

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The ticket rush fits the broader picture of a film tracking for a historic debut. Global Box Office estimates have projected an opening weekend somewhere between $260 million and $300 million, and reports have cited tracking in that range. To break the record, it would need to top the $360 million opening of ‘Spider-Man: Brand New Day,’ which narrowly edged out the $357.1 million debut of ‘Avengers: Endgame.’

The early pace was striking from the start. After just two days of general sales, ‘Doomsday’ was reportedly about 65% ahead of where ‘Brand New Day’ stood at the same point, and Deadline reported that more than 70% of its sales were for Infinity Vision showtimes. Collider has also reported that the film is officially tracking for a $300 million opening.

Presales have also reportedly climbed past $125 million worldwide, though those figures come with a caveat. Presales do not guarantee box office results, and ‘Doomsday’ has been on sale far longer than ‘Endgame,’ whose total presales were estimated at $120 million to $140 million in under a month. Even so, the early pace has convinced many analysts that Marvel is back in blockbuster form.

The film opens on the same day as ‘Dune: Part Three,’ a collision fans have nicknamed “Dunesday.” ‘Doomsday’ will not have access to IMAX screens at launch because the ‘Dune’ sequel locked up the format for three weeks. That makes Infinity Vision, which covers Dolby Cinema, Cinemark XD and Regal RPX screens, even more important for Marvel’s opening weekend.

Before then, fans can expect a world premiere on Dec. 14, followed by fan screenings two days later. If the latest app trouble is any indication, the final push to buy seats could be even more chaotic.

Have you managed to buy 'Avengers: Doomsday' tickets despite the AMC app crashes?

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