A24 Gives 'You Can See Everything' Fans a Clear Popcorn Bucket That Hides Nothing

Movie marketing loves a good pun, and few have been as perfectly matched to their subject as this one. A24’s documentary about Theranos founder Elizabeth Holmes is built around secrecy, deception and the question of what is really going on behind the scenes. So it makes sense that the studio’s latest piece of merchandise is a container that conceals nothing at all, and the ‘You Can See Everything’ popcorn bucket has arrived.

The film, directed by Nathan Fielder and Lance Oppenheim, opened on October 16 and has become one of the year’s biggest surprises. It has the kind of buzz that spills into pop culture, from late-night parodies to awards chatter. Merchandise was the next logical step.

Radical transparency. The official You Can See Everything Popcorn Bucket now available exclusively with your YCSE ticket purchase via A24, while supplies last. https://t.co/DZ1E68Eo5o https://t.co/V6ev8B6KxA
— A24 (@A24) October 29, 2026

The official ‘You Can See Everything’ popcorn bucket is made of clear plastic, so every kernel inside is visible. The title is printed across the front in black lettering, with the A24 logo near the bottom. The studio is selling it under the slogan “Radical Transparency”.

The design is simple, but the joke lands. A see-through container for a film about transparency and its absence is the kind of tie-in that fans share instantly, and the studio clearly knows it.

The bucket is available only bundled with a ticket to see the film, and only for ticket purchases made through A24 after 1 p.m. ET on October 28. Customers log in to the A24 shop using the same email they used for their ticket, and then they can add the bucket to their cart. It is limited to one per order, while supplies last.

One report says the bucket is effectively free apart from about $5 for shipping, and that it ships by November 20. The same report notes that the offer worked for showtimes at several chains, including AMC Dine-In Disney Springs, Studio Movie Grill Sunset Walk and Regal The Loop. Availability may vary by theater.

This is not A24’s first collectible. For ‘Marty Supreme’, the studio sold a popcorn bucket shaped like a championship table tennis ball, also bundled with a ticket, and it also offered a free bucket at select Regal theaters for Crown Club members. That shows a clear approach of using merchandise to reward ticket buyers rather than selling it at the concession stand.

The strategy fits the broader craze around theater collectibles. The ‘Dune: Part Two’ sandworm bucket became a viral sensation in 2024, and chains now treat limited-edition buckets as an important part of the moviegoing experience. A24’s approach is more understated, but it taps into the same appetite.

The merchandise arrives amid a remarkable box office run. ‘You Can See Everything’ opened in 855 theaters to $15.6 million, the second-biggest documentary opening ever, behind only ‘Fahrenheit 9/11’. It was also the largest debut for any film on fewer than 1,000 screens since ‘Borat’.

A24 then expanded the release to 2,655 theaters, and the film earned an estimated $19.5 million in its second weekend, a 25% increase. After 14 days it had grossed roughly $45.1 million in North America, setting a 15-year record for the genre domestically and making it the most successful documentary in A24 history. It was made on a lean budget of about $7 million.

Outside North America, the story is different. A24 has staggered the international release, so audiences in many markets have to wait about a month. The film opened to $9.5 million from 51 territories, and in Australia, Palace Cinemas broke its record for single-day presales, doubling the previous holder, ‘Taylor Swift: The Eras Tour’.

That demand shows how widely the film has resonated, and it suggests more merchandise could follow as the film reaches new countries.

The teaser trailer ‘YOU CAN SEE EVERYTHING,’ a documentary by Nathan Fielder and Lance Oppenheim. Thirty-four days before she’s sent to prison, Elizabeth Holmes invites a skeptical film crew to document her every move. In theaters this October. https://t.co/LHRvYLXULH
— Film Updates (@FilmUpdates) September 7, 2026

The documentary follows Holmes in the weeks before she began an 11-year prison sentence for defrauding investors, and it runs about three hours. It has drawn comparisons to some of the most talked-about films of the year, and it has even been ruled ineligible for a DGA feature prize, though it can compete in the documentary category. Its trailer scene has become a meme, and ‘The Tonight Show Starring Jimmy Fallon’ recently spoofed it with Jamie Lee Curtis playing Holmes.

That cultural momentum helps explain why a simple clear bucket can feel like an event. The product is an extension of the film’s own tone: deadpan, a little absurd and very sharp.

Popcorn buckets have a way of becoming collector’s items, especially when they’re tied to a big moment. A free, limited item that ships weeks after purchase may attract resellers if demand stays high. For now, A24 is leaning into the joke.

If you’ve already seen the film, a transparent container might be the perfect souvenir. And if you haven’t, it might be one more reason to buy a ticket.