‘Avengers: Doomsday’ Figures Get a Stunning New Teaser from Hot Toys

San Diego Comic Con has become the place where collectors get their first real glimpse at how a franchise’s biggest moments will eventually sit on a shelf. Between elaborate booth displays and carefully timed reveals, this year’s convention has already delivered plenty for fans hunting down the next must-have piece of merchandise.

Much of that excitement has centered on Marvel’s expansive presence this year, with the studio treating the convention as a genuine marketing centerpiece for its upcoming crossover event. Costumes, props and promotional material tied to the film have been steadily rolling out across the show floor since the doors opened.

That momentum now extends directly into the collectibles space. Hot Toys has teased an official reveal of its ‘Avengers Doomsday’ figure lineup, with the unveiling expected to land at San Diego Comic Con on July 26, giving collectors their first proper look at how the studio’s premium sixth scale line will represent the film’s massive ensemble.

Hot Toys has maintained a large presence throughout the convention at the Sideshow booth, where its 1/6 scale figures spanning Marvel, DC, Star Wars and several other franchises have been on display for attendees all weekend. That established booth presence makes it a natural home for the brand to finally pull back the curtain on its take on the film’s ensemble.

The timing lines up with San Diego Comic Con running through Sunday, July 26, giving Marvel and its collectible partners a full four days to stagger reveals across the show floor. Marvel Legends collectors have similarly been told to keep an eye on the booth heading into the weekend’s final stretch, suggesting toy manufacturers across the board are saving some of their biggest reveals for last.

That anticipation fits within a broader wave of ‘Avengers Doomsday’ merchandise activity happening throughout the convention. The Marvel booth itself has already unveiled costumes for characters including Thor, Cyclops, Gambit, Captain America, Yelena Belova and Sue Storm, alongside a comic-accurate Sentinel head and a mysterious new character known only as the Latverian Witch.

Hot Toys has previously teased its involvement with the film’s villain as well, having unveiled a Doctor Doom figure featuring translucent magical effects, fueling ongoing speculation among fans about how deeply the character’s sorcery will factor into the story. That figure alone generated plenty of discussion well before this weekend’s convention even began.

Given the studio’s massive ensemble cast for ‘Avengers Doomsday,’ collectors have plenty riding on which characters make the cut for this initial wave of figures. With confirmed appearances ranging from returning Avengers to the Fox era X-Men and the Fantastic Four, Hot Toys has an enormous roster to pull from when deciding where to focus its premium line first.

The film itself is set to hit theaters on December 18, giving Hot Toys and other collectible partners a fairly generous runway between this weekend’s reveal and the movie’s actual release. That timeline typically allows for pre-orders to open well in advance, giving dedicated collectors time to plan their purchases around the eventual lineup.

With San Diego Comic Con wrapping up this weekend and Hot Toys’ reveal expected to be one of the final major merchandise moments of the convention, all eyes are on the Sideshow booth as Sunday approaches. Given how much attention every prior ‘Doomsday’ merchandise drop has already generated, this particular reveal looks poised to become one of the weekend’s most talked-about moments among collectors.

For a franchise already generating this much buzz around its costumes and props, seeing that excitement carry over into premium collectibles feels like a natural next step. What are you hoping to see in Hot Toys’ first wave of ‘Avengers Doomsday’ figures, share your predictions in the comments.