‘Euphoria’ Star Sydney Sweeney Just Turned Her Latest Lingerie Drop Into a Girls’ Trip with a Twist
Sydney Sweeney has never been shy about blurring the line between her acting career and her growing business empire, and her lingerie brand SYRN has become one of the clearest examples of that crossover. Since launching the label back in January, she’s used nearly every product drop as an opportunity to turn heads and dominate social media feeds in the process.
That pattern continued this week, though this time Sweeney brought some company along for the ride. Rather than fronting the campaign solo, as she has for most of SYRN’s previous collection launches, the actress opted for a lighter, more playful approach built around friendship rather than solo glamour.
Sweeney shared a series of mirror selfies alongside model Amélie Tremblay to promote the brand’s latest offering, with the pair posing together in coordinated looks pulled straight from SYRN’s lineup. The images were captioned “SMALL TOWN GIRLS TRIP,” playing off the down-home, easygoing vibe running through the shoot.
In the photos, Sweeney wore a pastel green button-down paired with matching boxer shorts, layered over a white floral-printed bra top that peeked through the open shirt. The look leaned into the same playful, lived-in aesthetic that’s defined much of SYRN’s recent output, favoring casual styling over the more elaborate lingerie sets seen in earlier campaigns.
The caption accompanying the post emphasized that sentiment directly, framing the collection around personal confidence rather than external validation. “It’s not about dressing for anyone else; it’s about how you feel when you put it on,” the post read, reinforcing the brand’s consistent messaging around comfort and self-expression since its launch.
The timing of the shoot lines up with a busy stretch of travel for Sweeney, who has spent recent weeks abroad both filming and vacationing. She and boyfriend Scooter Braun have been in New Zealand, following an earlier stretch in Australia where Sweeney has been shooting her upcoming Netflix film, a live-action adaptation of the 1979 mecha anime “Mobile Suit Gundam,” alongside co-stars Noah Centineo and Javon Walton.
That international backdrop has made for an eventful few weeks of content from Sweeney, who’s documented everything from bungee jumping and skiing to archery alongside Braun during their travels. The couple, who’ve been dating since 2025, previously attended Jeff Bezos and Lauren Sánchez’s wedding together in Italy last year, and have continued making public appearances at high-profile events like the NBA Finals.
SYRN itself has become a consistent presence in entertainment coverage since its debut, with each new collection drop reliably generating buzz across social media. The brand’s four core lines, Comfy, Playful, Romantic, and Seductress, have given Sweeney plenty of creative range as the company’s founder and creative director, allowing campaigns to shift tone from cheeky and casual to more overtly glamorous depending on the release.
With Sweeney’s schedule showing no signs of slowing down between acting projects, brand campaigns, and international travel, this latest “girls’ trip” themed drop adds another chapter to what’s become one of the more closely watched celebrity business ventures in recent memory. Whether fans are here for the fashion or simply keeping tabs on her whirlwind year, SYRN’s marketing machine continues to deliver.
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