Fox Launches New Streaming Service Today—And It Comes with a Jaw-Dropping Price

Fox has officially launched its new streaming service, Fox One, on August 21, and it’s already making waves for being one of the most expensive streaming options available. Streaming has become a main way people watch TV and movies, and with more services popping up, prices are rising across the board.

Fox CEO Lachlan Murdoch revealed the details during the company’s earnings call on August 5. He confirmed that Fox One will cost $20 a month. The service will include live programming from Fox channels, including Fox Sports and Fox News, just in time for major events like the NFL season kickoff, MLB playoffs, and Fox’s college football show, Big Noon Saturday.

Murdoch explained that Fox One is mainly aimed at people who have never had traditional pay-TV, often called cord-nevers. “We have said before that our aspirations for Fox One subscribers are modest, and our measured investment toward this initiative will match these long range goals,” he said. He also mentioned that Fox plans to offer bundle deals to make the service more appealing.

At the same time, Murdoch pointed out that traditional cable bundles still offer great value for many customers. “The traditional cable bundle remains our favorite distribution channel, as we believe it continues to provide exceptional value to consumers,” he said. Fox One, however, is designed to attract those who prefer streaming or don’t want cable at all.

Murdoch also highlighted Fox’s existing streaming platform, Tubi, saying, “Tubi, with two-thirds of its users cordless and outside of the bundle, serves a massive market hungry for free premium content, and soon, Fox One will additionally service another important audience segment, those wanting a paid, targeted offering encompassing all Fox brands.”

It’s important to note that Fox One’s $20 monthly price does not include Fox’s other streaming services, Fox Nation and B1G+. These services can be added for an extra cost. A Fox One and Fox Nation bundle will cost $24.99 per month.

Fox One will use AI technology to customize the viewing experience, mixing live shows with on-demand content. Murdoch said that the launch won’t be expensive because the content is already being broadcast on Fox channels.

When talking about bundles, he said, “One of the things with the bundles that we’re cognizant of is there’s two factors: One is to offer the consumer the most convenient package of our content and channels… but we’re also very focused on keeping Fox One as a very targeted service that’s targeted on the cord cordless audience.”

Fox’s direct-to-consumer CEO, Pete Distad, expressed excitement about the launch. “We’re eager to launch Fox One in just a few weeks and super serve our viewers with the best in live news, sports and entertainment content all in one place,” he said. Distad added that Fox One is meant to appeal to cord-cutters and people who have never subscribed to pay TV, giving them a fresh way to watch Fox content.

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