Harry Styles Sparks New Album Buzz After Mysterious Billboards Appear Around the World

ByHrvoje Milakovic Published on
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Harry Styles is officially ending his long silence with a global campaign that has left fans in a state of pure euphoria. Over the last few days, massive billboards have been spotted in major cities across the globe, from the neon lights of New York City to the historic streets of Palermo and São Paulo.

These displays feature the simple yet poignant phrase “We Belong Together” set against a backdrop of a cheering stadium audience. This cryptic rollout marks the first major movement from the thirty-one-year-old pop star since he concluded his record-breaking Love On Tour in the summer of 2023.

For nearly four years, Styles has largely avoided the limelight, leaving his massive following to wonder when his next musical chapter would begin. The appearance of the billboards has been coupled with the sudden launch of a mysterious website titled webelongtogether.co.

Visitors to the site are greeted by the same stadium imagery and are prompted to sign up for text updates through an account managed by HSHQ. This digital breadcrumb trail suggests that a fourth studio album and perhaps a new world tour are imminent.

The phrase “We Belong Together” also holds deep significance for those who caught the singer’s most recent activity on YouTube. Last month, Styles surprised his subscribers by posting an eight-minute video titled “Forever, Forever” which served as a tribute to his final tour dates.

The footage captures the emotional atmosphere of his last show in Reggio Emilia, Italy, showing fans gathered under the summer sun and the crew preparing for the finale. At the end of the clip, Styles is seen playing a hauntingly beautiful piano ballad that many believe is a snippet from a new song.

The video concludes with the same message seen on the billboards, effectively bridging the gap between his past tour and his future projects. This social media activity was particularly moving as it followed a period of mourning and privacy for the singer.

In October of 2024, he broke a months-long silence to post a tribute to his late One Direction bandmate, Liam Payne. Since then, his presence has been sporadic, often involving unexpected sightings in the most mundane of places.

Fans were recently shocked to discover that Styles has taken up competitive long-distance running during his time away from the stage. In September of 2025, he participated in the Berlin Marathon and achieved a personal milestone that stunned the athletic community.

While he was focusing on his physical health, his personal life also became a topic of significant interest during the summer of 2025. Rumors began to swirl that Styles had found a new romantic connection with actress Zoë Kravitz.

The pair was spotted walking arm-in-arm through the streets of Rome last August, looking relaxed and deeply comfortable in each other’s company. Further sightings in London and New York City seemed to confirm that the two were spending a significant amount of time together.

Sources suggested that Styles had been supporting Kravitz during her press tour for the film Caught Stealing. While neither star has officially confirmed the relationship, their public appearances have been a rare glimpse into Styles’ private world.

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