Iron Studios Teases ‘Avengers: Doomsday’ X-Men Figures Ahead of Full D23 Reveal
‘Avengers: Doomsday’ has already broken records with its marketing rollout, and the collectible industry has been racing to keep pace with fan demand for every corner of the film’s enormous ensemble. From Hot Toys to Hasbro, multiple toy manufacturers have spent the past few weeks steadily unveiling figures tied to the film’s sprawling cast, and Iron Studios has become one of the most active players in that rollout.
That momentum traces back to San Diego Comic-Con, where Iron Studios first unveiled collectible figures teasing Doctor Doom, Professor X, and Magneto ahead of the film’s December release. The reveal offered fans an early look at Patrick Stewart and Ian McKellen’s returning X-Men characters rendered in polystone, complete with detailed sculpting capturing each character’s iconic presence within the franchise.
Now, ahead of a fuller reveal set to take place at D23, Iron Studios has shared a first look teasing additional figures from the film’s X-Men lineup, specifically previewing Cyclops, Gambit, Beast, and Nightcrawler. The full unveiling of these new pieces is expected to happen during the D23 event itself, continuing the studio’s pattern of building anticipation through staggered previews before major reveals.
That lineup lines up with the film’s confirmed ‘X-Men’ legacy cast, which includes James Marsden reprising Cyclops, Kelsey Grammer returning as Beast, Alan Cumming back as Nightcrawler, Rebecca Romijn returning as Mystique, and Channing Tatum stepping in as Gambit, alongside Stewart and McKellan’s returning roles as Professor X and Magneto.
Iron Studios isn’t the only manufacturer racing to keep up with ‘Avengers: Doomsday’s’ sprawling cast. Hot Toys has separately unveiled its own sixth-scale figures for characters including Doctor Doom, Magneto, Cyclops, Beast, and Gambit, alongside a Sentinel figure, while Hasbro has rolled out its own Marvel Legends Series lineup featuring characters spanning Mister Fantastic, Invisible Woman, The Thing, Thor, Captain America, and Shang-Chi.
That level of merchandising activity reflects just how enormous the film’s ensemble has become. Beyond the returning X-Men cast, ‘Avengers: Doomsday’ brings together Robert Downey Jr. as Doctor Doom, Chris Evans as Steve Rogers, Chris Hemsworth as Thor, and the Fantastic Four cast of Vanessa Kirby, Pedro Pascal, Ebon Moss-Bachrach, and Joseph Quinn, alongside the returning New Avengers roster from ‘Thunderbolts*’ and other MCU stalwarts like Anthony Mackie, Sebastian Stan, and Letitia Wright.
Iron Studios has also confirmed additional D23-exclusive reveals tied to the film, including a specially painted MiniCo Doctor Doom figure created specifically for the event. Given the sheer breadth of characters confirmed for the movie, collectors have had no shortage of new figures to track since the film’s marketing campaign kicked into high gear following July’s trailer debut.
With ‘Avengers: Doomsday’ set to hit theaters December 18, the steady drip of new collectible reveals continues functioning as a secondary marketing channel alongside trailers and TV spots, keeping fans engaged with fresh character details even between major footage drops. Given how much attention the X-Men cast reveal generated back at Comic-Con, tomorrow’s fuller D23 unveiling of Cyclops, Gambit, Beast, and Nightcrawler figures should offer collectors their most detailed look yet at how these returning characters have been reimagined for the film.
For a movie already generating unprecedented anticipation, even the toy reveals are becoming events in their own right.
Which X-Men ‘Avengers: Doomsday’ figure are you most excited to see?
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