‘Jennifer’s Body’ Star Megan Fox (40) Turns Into a Walking ED Pill, and New Yorkers Are Ripping Her Off the Walls

Celebrity endorsements usually ask you to buy something, not to walk off with a piece of the ad. But a new Megan Fox campaign flips that script, and it’s turning a sensitive health topic into a street-level stunt. The Megan Fox Ro Sparks campaign is already one of the most talked-about marketing moves of the fall.

Fox has spent much of her career with a screen persona that tends to follow her everywhere. Telehealth company Ro decided to lean into that image rather than avoid it. Erectile dysfunction ads are not usually sexy by nature, and this one is built to change that.

That brings us to the stunt in question. Since October 5, tear-away posters have been appearing across New York City, inviting passersby to peel one off the wall and take Megan Fox home. A fan account’s clip of the installations spread on X this week, showing signage that reads “Take me home” beside bold red posters of Fox in her signature look.

Megan Fox x Ro Sparks just dropped the coolest interactive ad campaign ever – go steal a poster! 🏃💨 Megan Fox in @ro commercial ♡ #meganfox #fanaccount https://t.co/c5nW01VbLE

— Megan Fox Italy (@meganfox_italy) October 6, 2026

The campaign is titled ‘Megan Fox Is Ro Sparks,’ and it marks the first celebrity campaign for Ro’s compounded ED pill. Instead of citing studies or personal experience, Fox is cast as the product personified, clad in a tight red catsuit emblazoned with the Sparks logo. In the spots, she speaks in the first person in a sultry voice, describing the active ingredients and intended effects of the medication.

Ro Sparks is a prescription-only, 2-in-1 treatment that combines sildenafil and tadalafil, the active ingredients in Viagra and Cialis. It dissolves under the tongue for absorption in 15 minutes and can last up to 36 hours, according to the company. The campaign launched last Thursday across linear TV, streaming and paid social.

Megan Fox is Ro Sparks! Introducing our first ever celebrity campaign for our innovative 2-in-1 treatment for ED. All men should feel confident seeking support and exploring treatment for better sex. And what better person to help “spark” that conversation than Megan Fox? Check out our new Ro Sparks 🔥 campaign! https://t.co/aZcaYbkXV0

— Ro (@ro) October 1, 2026

Ro says the casting was strategic. The company’s consumer research found that men are often more receptive to ED marketing when the messenger is a woman. Fox is also the first celebrity partner for Sparks, which Ro has been selling for 2 years.

Ro co-founder and chief product officer Saman Rahmanian told Variety that Fox can take the conversation “into the zeitgeist, into the shows, into the feed,” which is where he said the stigma around ED lives. He also said the partnership is Ro’s largest ED campaign ever and likely the largest in the category. The company handled both the creative and the media buy in-house.

The out-of-home component goes well beyond a standard billboard buy. Alongside a Times Square takeover, the tear-away posters turn the street itself into the ad unit. Ro has said it planned to test the idea in both New York and Los Angeles, letting people “literally pick up Megan Fox as Ro Sparks.”

The format fits the campaign’s cheeky tone. Videos of people pulling posters off the wall have circulated online, with fans calling it one of the coolest interactive campaigns they’ve seen. The clip making the rounds even includes on-screen text encouraging viewers to steal the ad, a notable twist for a brand that is paying for the space.

The Fox deal builds on a pattern for the company. Ro has increasingly leaned on celebrity partners across its health and wellness portfolio, previously working with Serena Williams, Charles Barkley, Trisha Paytas and Chrissy Metz around its GLP-1 offerings. But this is a different kind of play, since Fox isn’t playing a patient or giving a testimonial.

Rahmanian said Fox was enthusiastic when approached. According to Variety, she wasn’t only drawn to the creative but was excited about what it could do for couples, since ED affects intimacy and confidence for both partners. That framing helps explain why the brand pitched a partner conversation rather than a lecture.

Whether the stunt translates into sales is the open question, but the buzz is hard to ignore. Wry wink aside, the campaign gets a taboo topic onto TV screens, social feeds and city walls in a way patient testimonials rarely manage. The poster giveaway also gives passersby a reason to stop, film and share.

For a brand trying to move ED out of whispered conversation and into everyday culture, that may be the point. A poster that people actually want to take home beats an ad that people scroll past.

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