Logan Paul Puts His Record-Breaking Pikachu Card Up for Sale — and the Price Is Huge

Logan Paul is preparing to sell one of the most famous Pokémon cards in the world. The WWE star and social media personality says the timing feels right, as interest in rare collectibles continues to grow. The information was first reported by Bloomberg.

Paul bought the Pikachu Illustrator card in 2021 for close to $5.3 million, setting a Guinness World Record for the most expensive Pokémon card sold in a private sale. Now, he has reached an agreement with Ken Goldin, the founder and CEO of Goldin Auctions, to bring the card to market. As part of the deal, Paul received a $2.5 million advance.

The sale is featured in the new season of Netflix’s King of Collectibles: The Goldin Touch, which premiered this week. According to Goldin, the auction will go live on the Goldin Auctions website on January 12. He expects the final price to land somewhere between $7 million and $12 million.

Speaking to Bloomberg TV alongside Goldin, Paul explained his decision to sell now. “The Pokémon market is hot. It’s hotter than it’s ever been,” he said. “Ken gave me a deal I could not refuse.”

Goldin revealed that he previously tried to buy the card for $7.5 million, but Paul turned the offer down at the time. He described high-end collectibles as a growing market, driven by buyers who grew up with brands like Pokémon and now have the money to spend. “It is an alternative asset class,” Goldin said, pointing to the rising value of sports and trading cards.

Paul is well known not only for his wrestling career and online fame, but also for his passion for collecting rare items. He first became popular on Vine and YouTube alongside his brother Jake Paul. Jake Paul recently made headlines after losing a boxing match to former heavyweight champion Anthony Joshua in a fight streamed on Netflix.

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