Netflix’s Bizarre Sunset Strip Stunt for ‘The Last House’ Has a Real Man Trapped Inside a Billboard and LA Can’t Look Away

There’s a man living inside a billboard on the Sunset Strip, and no, that is not a typo. Netflix built a fully furnished living room thirty feet above Sunset Boulevard near Selma Avenue and put an actual performer inside it, all to promote its new thriller ‘The Last House.’

The stunt has stopped traffic, flooded social media, and turned one of Hollywood’s most iconic advertising spaces into a live, breathing piece of marketing theater. The installation looks like a fully furnished living room, with a real person living inside dressed in a robe, just hanging out at home.

Why Netflix Put a Man Inside ‘The Last House’ Billboard

The concept is simple once you know what ‘The Last House’ is actually about. The movie follows a family who suddenly wakes up to discover they are completely sealed inside their home, unable to get out, unaware of what is happening outside, and forced to figure out what is keeping them trapped as their supplies dwindle.

Netflix decided the best way to sell that premise was to physically build it. The furnished billboard sits above Sunset Boulevard near Selma Avenue as part of the campaign for ‘The Last House,’ with the performance beginning Thursday and running through Sunday. Netflix built an actual furnished room into the billboard roughly thirty feet above the street and put a performer inside it, letting him live out the movie’s premise while people watched from below.

The living quarters look out over the street near Selma Avenue and sit behind a window with the phrase “How long can you survive?” printed beneath it. It’s a blunt, almost cheeky way of dragging the film’s central question out of the screen and onto one of the busiest strips in Los Angeles.

The Man in the Window Has Become a Sunset Strip Celebrity

The performer hasn’t just been sitting still. Pedestrians and drivers passing below have spotted him stretching, eating meals, listening to music, and peering down at the crowds through binoculars. On Friday morning he was seen wearing a red robe, stretching, and brushing his teeth, looking entirely at home in his elevated glass box.

He’s also found a way to talk to the outside world without ever leaving his perch. He waves to people walking by and writes notes on a whiteboard to communicate with them. He has been dressed in pajamas and a bright red robe, holding up handwritten messages on the whiteboard and inviting passersby to become part of the spectacle.

Netflix officials said the man would be interacting with people as they passed by the area, and the room includes a lounge chair, a table, and books among other typical household items. It’s less a billboard than a fishbowl, and Angelenos have clearly noticed.

Cast, Director and Streaming Details for ‘The Last House’

The film pulling off this ambitious marketing swing comes from a recognizable creative team. ‘The Last House’ is directed by Louis Leterrier and stars Greta Lee and Wagner Moura as parents trapped inside their home with their children as they try to survive dwindling resources and uncover what is happening outside. The billboard’s supporting cast of household objects, a lounge chair and a stack of books, mirrors the domestic setting the film’s characters can’t escape.

The film released on streaming the day after the billboard stunt began, with the installation itself located at Sunset and Selma Avenue and running through Saturday. Netflix leaned into the reveal on social media too, posting a video captioned “There’s a guy in there” alongside an eyes emoji from its official account.

Public Reaction to the Billboard Has Been Wild

The response on the street has matched the strangeness of the concept itself. One person walking by called the billboard “amazing” and “completely surreal,” adding that it was bringing the movie alive and that doing exactly that is what Sunset Boulevard is all about.

Local news crews have swarmed the installation, treating it less like an ad and more like a genuine only in LA moment. Aerial footage captured above the billboard showed the performer inside the furnished living room built thirty feet above the street.

Coverage outlets have leaned into the absurdity of the whole thing, with one report noting that the stunt is a hilarious way to promote a sci-fi horror thriller by trapping a real person inside a house, and that the video circulating online is pretty funny. That mix of comedy and unease is exactly the tone ‘The Last House’ itself seems to be going for.

Whether you caught the man in the robe waving from thirty feet up in person or just saw the clips flooding your feed, it is hard to deny Netflix found a wildly memorable way to sell a movie about being trapped at home. So if you were one of the people staring up at Sunset and Selma this week, what did you make of the guy living behind that glass?