‘Spider-Man: Brand New Day’ Is Closing in on the Biggest Box Office Record in US History

The domestic box office hasn’t seen anything quite like this in more than a decade. While Hollywood has churned out plenty of blockbusters over the years, only a handful have ever built the kind of unstoppable momentum needed to challenge the industry’s most untouchable records.

That kind of run typically fades fast, with even the biggest openers losing steam within a couple of weekends. Instead, one film has continued adding to its total week after week, refusing to slow down even as new competitors enter theaters.

Updated figures now show ‘Spider-Man: Brand New Day‘ pulled in $71 million over its third weekend, marking the biggest non-holiday-boosted third weekend in box office history. That haul represents just a 50.8% drop from the previous frame, a far gentler decline than comparable blockbusters like ‘Avengers: Endgame,’ which fell 57.1% in its own third weekend, or ‘Deadpool & Wolverine,’ which dropped 44.5%.

The film’s domestic cume now sits at $786.8 million after just fifteen days in theaters, putting it 63 million dollars ahead of where ‘Avengers: Endgame’ stood at the same point in its run, despite having opened just $3 million ahead of Endgame initially. That widening gap highlights just how unusually strong the film’s holds have been compared to past record-holders.

Among the biggest third three-day weekends of all time domestically, only ‘Star Wars: The Force Awakens’ sits ahead of ‘Brand New Day,’ with a holiday-boosted $90.2 million. Behind Spider-Man’s $71 million comes ‘Avatar’ at $68.5 million and ‘Avatar: The Way of Water’ at $67.4 million, both also holiday-boosted totals, followed by ‘Black Panther’ at $66.3 million.

With the film expected to cross the $800 million mark domestically as soon as Tuesday, and $900 million now considered locked in, projections point toward a final domestic run somewhere between $910 million and $960 million. That range would make ‘Brand New Day’ just the second film in history to cross $900 million domestically, and puts it in legitimate contention to overtake ‘The Force Awakens,’ which has held the title of highest-grossing film of all time in the U.S. for eleven years.

The film’s staying power has also fueled its climb up the all-time global rankings, having already crossed the $2 billion worldwide threshold earlier in its run, a milestone reached faster than all but one film in box office history. Industry analysts have pointed to unusually strong repeat viewership as a key driver behind the film’s ability to hold so well week after week, rather than the front-loaded openings that typically define blockbuster runs.

For Sony and Marvel, the numbers represent a rare box office event that transcends typical superhero movie performance, positioning ‘Brand New Day’ among a small handful of films that have ever seriously threatened Hollywood’s most historic records. Whether it ultimately catches ‘The Force Awakens’ remains to be seen, but the pace so far suggests the record could genuinely be in play by the time the film’s theatrical run concludes.

With domestic audiences still turning out in force and international numbers climbing right alongside them, ‘Brand New Day’ shows no signs of the typical late-summer box office slowdown. If the current trajectory holds, this could end up being remembered as one of the most historic theatrical runs in modern box office history.

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