‘Spider-Man: Brand New Day’ Star Sadie Sink Is Officially The New Face Of Calvin Klein, And The Campaign Photos Are Already Turning Heads
Sadie Sink has spent the last several years steadily building one of the most closely watched résumés in Hollywood, moving from beloved television roles into the kind of blockbuster territory most young actresses only dream of. Between wrapping up her defining role on Netflix’s flagship series and stepping into the Marvel Cinematic Universe, Sink has had little time to slow down in 2026.
That momentum has now spilled over into the fashion world, where the actress is taking on a new kind of spotlight entirely. Sink has spent recent months balancing blockbuster press tours with high-profile theater work, but this latest venture marks her first major turn as the face of a global fashion campaign.
Calvin Klein has officially unveiled Sink as the star of its newest campaign, with striking images showing the actress photographed by Aidan Zamiri. The photos capture Sink in a moody, doorway-framed setting, paired with the brand’s signature denim and layered styling that has quickly caught fire across social media since its release.
Zamiri, the Scottish photographer and filmmaker behind the shoot, brings a distinctive creative pedigree to the campaign. Known for his collaborations with musicians like Charli XCX, FKA Twigs, and Caroline Polachek, as well as actor Timothée Chalamet, Zamiri has built a reputation for blending fashion photography with a cinematic, editorial sensibility that fits Calvin Klein’s aesthetic well.
This new campaign lands at a particularly busy moment in Sink’s career. The actress recently wrapped her run as Max Mayfield in the final season of ‘Stranger Things,’ a role that helped define her as one of the most recognizable young performers of her generation.
From there, Sink jumped almost immediately into Marvel territory, joining ‘Spider-Man: Brand New Day’ in a role Marvel kept deliberately under wraps ahead of the film’s release. Multiple reports have since indicated she’s playing Jean Grey, setting her up for a potentially much larger presence in the MCU going forward, including a possible appearance in ‘Avengers: Secret Wars.’
Sink also made time this year to return to her theater roots, leading a limited West End production of ‘Romeo & Juliet’ opposite Noah Jupe at London’s Harold Pinter Theatre. That kind of range, jumping between a Netflix phenomenon, a Marvel tentpole, and prestige stage work, has only added to the sense that Sink is entering a new tier of stardom.
Calvin Klein has a well-established history of tapping rising stars and established names alike to headline its campaigns, having recently featured names like Dakota Johnson and footballer Raphinha in its Spring 2026 rollout. Sink’s addition to that lineup signals the brand’s continued interest in pairing its imagery with cultural relevance rather than just traditional modeling credentials.
Fan reaction to the campaign images has been immediate and enthusiastic, with many pointing to the moody lighting and effortless styling as a standout moment in Calvin Klein’s recent output. For an actress who has spent years primarily in front of television and film cameras, the shift into high-fashion campaign work adds yet another dimension to an already stacked year.
With ‘Spider-Man: Brand New Day’ still dominating theaters and speculation swirling around her future Marvel commitments, Sink’s Calvin Klein debut feels like further proof that 2026 has become something of a coronation year for the actress. Whatever comes next, she’s clearly not slowing down anytime soon.
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