Sydney Sweeney Doubles Up on Lingerie and Starts a Bold New Trend
Sydney Sweeney is making waves with her latest lingerie campaign for her brand Syrn, showing off a bold new take on layered underwear. The actress, who is also a fashion entrepreneur, teased her upcoming collection called “Comfy,” set to launch on March 4.
In the promotional photos shot by Jess Wasson, Sweeney wears two deep-cut cotton bras layered on top of each other. A white bra peeks out from beneath a black Syrn top, creating a striking layered effect.
She also applied the same idea to the bottoms, with high-waisted black panties slightly pulled down on one side to reveal the white pair underneath. The campaign shows the trend from different angles, emphasizing versatility and style.
Sweeney also debuted a darker hair color for the campaign. She swapped her platinum blue bob for a deep brown shade with subtle golden bronde highlights framing her face. Her makeup is natural, featuring freckles, thin black eyeliner, matte lipstick, and peach-toned blush, moving away from the more glamorous looks of previous Syrn campaigns.
The new line includes seamless lingerie sets in nude, white, and black. The collection is designed to fit different moods and personalities, with Sweeney embodying characters like the Seductress, the Romantic, and the Playful in the campaign shots.
Sweeney has also been spotted wearing this layered lingerie trend in everyday outfits. Earlier in February, she paired low-rise wide-leg jeans with a visible waistband of her Syrn boxer briefs and a light blue shirt left open to mid-chest. She completed the look with pointed white shoes and a blowout hairstyle, showing how the style can work in casual settings.
Sydney Sweeney is showing that lingerie doesn’t have to be hidden and can be part of everyday fashion. Layering pieces adds creativity and makes the style more versatile. I’m curious what readers think about wearing lingerie as part of a visible outfit, do you love the look or is it too bold? Share your thoughts in the comments.
