Sydney Sweeney Roams LA in Nothing But Lingerie and Stockings

Sydney Sweeney is giving fans a bold look at her new lingerie line, Syrn, in a month-old behind-the-scenes video. The 28-year-old actress launched the brand on Wednesday, and the first collection is already drawing attention for its daring designs.

In the throwback video, Sweeney walks the streets of Los Angeles wearing a burgundy lace lingerie set named “Bite.” She pairs it with a garter and stockings, and in some clips, she drapes a burgundy fur jacket over her shoulders. The footage shows her stepping out of a car and walking into the United Artists Theater, where the marquee reads “Syrn the Seductress”, with SYD highlighted in red as a nod to her nickname.

The shoot, captured by photographer Ellen von Unwerth, also includes scenes of Sweeney pressed against a vintage car, shielding her eyes from flashing cameras. “The shoot celebrates ‘the art of the tease’ and introduces the ‘Seductress’ collection of the brand,” according to the posts on Syrn’s Instagram page.

sydney sweeney for syrn 🎥 pic.twitter.com/oMNdd2qV2j

— cinesthetic. (@TheCinesthetic) March 6, 2026

This bold LA photoshoot continues the playful and provocative theme Sweeney first teased with an earlier stunt, when she climbed the Hollywood sign and strung bras in multiple colors across it to promote her new line.

The first drop of the brand included bras in sizes 30-38 A-DDD/F, with plans to expand to 42DDD, and underwear ranging from XXS to 3X. Many pieces have already sold out on the website.

Sydney Sweeney’s approach to launching Syrn is daring and creative. Using bold, public visuals along with professional photography gives the brand a strong, recognizable identity. What do you think about the launch and her provocative style? Share your thoughts in the comments.