Sydney Sweeney Strips Down in Lacy Thong and Bra for SYRN Shoot

Sydney Sweeney has made a big splash with her latest fashion campaign, showing that she’s not just a Hollywood star but also a savvy businesswoman. The actress, known for her roles in Euphoria and recent hit films, is now turning heads in the fashion world with her lingerie brand, SYRN.

The new campaign, covered by Vogue, features Sweeney in delicate lace pieces, including a thong and matching bra. The images highlight the craftsmanship of the brand, designed to fit a variety of body types.

One of the most talked-about moments from the campaign was her stunt at the Hollywood sign. Sweeney climbed the landmark to hang bras across it, a move meant to symbolize freedom from uncomfortable lingerie.

Sydney Sweeney for SYRN – her new lingerie brand. pic.twitter.com/IHNM3rmqNr

— ScreenGeek (@RealScreenGeek) March 11, 2026

While building her fashion brand, Sweeney is also keeping busy in Hollywood. She is returning for the sequel to her 2025 thriller The Housemaid, titled The Housemaid’s Secret, with filming planned later this year. She is also set to play Kim Novak in the upcoming biopic Scandalous, directed by Colman Domingo, which will explore Novak’s romance with Sammy Davis Jr.

Sweeney has also partnered with Amazon to expand SYRN globally. Despite the bold marketing tactics, industry experts praise her business sense, saying she’s rare in being able to balance artistic projects with commercial success. She lives in Los Angeles, where she also enjoys restoring vintage cars and spending time with her dogs.

Sydney’s Hollywood sign stunt and her lingerie line are already making waves. What do you think of her bold move into fashion? Share your thoughts in the comments.