Sydney Sweeney Strips Down to Bare Essentials in Daring Skin-Toned Lingerie for Sultry Syrn Showcase
Actress and producer Sydney Sweeney is drawing attention again, this time for the latest campaign from her lingerie and loungewear brand, Syrn. The new images show her modeling pieces from the label’s newest drop in a stripped-down studio setting that puts full focus on comfort and fit.
In the photos, Sweeney wears skin-toned underwear designed to blend closely with her natural complexion. The simple color palette and soft lighting create a clean and intimate look. The collection, titled “Comfy,” is her fourth capsule release and centers on everyday staples such as cotton tanks, bralettes, and high-waisted briefs. The goal is clear: clothing that feels light, easy, and natural against the body.
The brand shared the campaign on Instagram with the message, “Next-level soft. The Do What Makes You Naked collection is there for all your coziest moments.” The slogan reflects the line’s focus on softness and ease rather than heavy styling or dramatic presentation.
Sweeney’s choice to model the collection herself highlights her direct involvement in the business. She has positioned herself not just as the face of the brand, but as a founder who takes part in shaping its image. The relaxed aesthetic also mirrors her personal style, which often leans toward simple and versatile pieces.
While building her fashion venture, Sweeney continues to maintain a busy acting career. She was recently seen in Portugal at the Estádio José Alvalade, where she joined cast members for a casual football kickabout following a Sporting CP match.
Looking ahead, she is set to return as Millie in the sequel to The Housemaid. She is also attached to star in and executive produce a new version of Barbarella for Sony Pictures, with Edgar Wright directing. In addition, her survival drama Eden, directed by Ron Howard and featuring Jude Law, Ana de Armas, and Vanessa Kirby, has moved to streaming after its earlier release.
Sweeney’s latest campaign shows how she is balancing business and film at the same time. The minimalist approach feels confident and direct. It does not rely on heavy styling or shock value.
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