Zendaya Stuns in Glamorous New Promo for Rolex
Actress Zendaya has officially teamed up with the luxury watch brand Rolex. The star appears in a new global campaign called “Reach for the Crown,” where she is introduced as one of the brand’s newest ambassadors.
The campaign brings together well-known figures from sports and the arts who represent achievement in their fields. In the video, Zendaya is showcased from childhood, and clips from her most famous franchises are also incorporated.
During the campaign launch, the brand shared a statement about welcoming the actress to its group of ambassadors.
Actor and producer Zendaya is an influential figure in contemporary entertainment who transcends standards with remarkable force and versatility. We are proud to stand by her side. REACH FOR THE CROWN.
Actor and producer Zendaya is an influential figure in contemporary entertainment who transcends standards with remarkable force and versatility. We are proud to stand by her side.
— ROLEX (@ROLEX) March 14, 2026
REACH FOR THE CROWN.
More https://t.co/W4Kc2QkvDD#RolexFamily #Reachforthecrown pic.twitter.com/t84tm2P6Pj
The partnership comes at a very busy moment in Zendaya’s career. Several new projects featuring the actress are expected to arrive in 2026.
One of them is the film The Drama from A24, where she stars alongside Robert Pattinson. The story follows a couple whose relationship takes an unusual turn right before their wedding.
Zendaya will also appear in the upcoming film The Odyssey, directed by Christopher Nolan. In the movie she plays the Greek goddess Athena. The large cast includes Matt Damon, Tom Holland and Anne Hathaway.
Another major project on the way is Spider-Man: Brand New Day. Zendaya will return as MJ opposite Tom Holland’s Peter Parker in the next chapter of the popular superhero story.
Fans will also see her again in the science fiction world of Dune: Part Three, also known as Dune: Messiah, directed by Denis Villeneuve. The film continues the story of Paul Atreides and the impact of his rise to power. Zendaya’s character Chani is expected to play an important role.
On television, the actress is preparing to return for season three of the HBO series Euphoria. The new season will reportedly take place several years after the events of the previous one, showing the characters as young adults.
With major film roles, a hit television series, and now a partnership with one of the most famous watch brands in the world, Zendaya’s influence continues to grow across entertainment and fashion.
This collaboration makes sense. Zendaya has become one of the most recognizable stars of her generation, and brands like Rolex are clearly trying to connect with younger audiences. At the same time, some people may feel that luxury brands are relying too much on celebrity influence today. What do you think about Zendaya joining Rolex? Do you like this partnership? Share your thoughts in the comments.
