90s Flashback! Ben Affleck De‑Ages Jennifer Aniston, 56, and Friends in Wild Dunkin’ Super Bowl Ad
Ben Affleck is back in the spotlight with a brand-new Super Bowl commercial for Dunkin’ that’s turning heads for more than just coffee. The ad, which aired Sunday, features Jennifer Aniston, Matt LeBlanc, Jason Alexander, Ted Danson, Alfonso Ribeiro, Jaleel White, and Jasmine Guy joining Affleck and Tom Brady in a hilarious spoof sitcom called Good Will Dunkin’.
The spot imagines what the 1997 hit Good Will Hunting might have looked like if it had been a comedy instead of a drama. Fans will notice plenty of clever nods to the original movie, alongside references to classic ’90s TV shows like Friends, Cheers, Seinfeld, A Different World, Fresh Prince of Bel-Air, and Family Matters.
According to Dunkin’, the actors were digitally de-aged for the commercial, though the scenes were filmed on a real set using traditional film techniques.
Finally, the iconic story in its purest form – a heavily-Dunkin’-branded Boston sitcom. pic.twitter.com/9OYCsU088R
— Dunkin' (@dunkindonuts) February 9, 2026
The ad ties into Dunkin’s history, marking the company’s first advertisement for iced coffee, which debuted in 1995. To celebrate, Dunkin’ is giving away 1.995 million free iced coffees starting Monday, Feb. 9. Customers can claim the offer through the Dunkin’ app using the code GOODWILLDUNKIN.
In addition to the free coffee, Dunkin’ is releasing a limited collection of vintage 1990s-inspired apparel. All pieces are sourced from Boston vintage shops and will be available for purchase at DunkinRunsOnMerch.com starting Sunday night after the commercial airs.
This commercial is the latest in a series of funny, star-packed ads Affleck has done for Dunkin’ since 2023. Previous spots included a musical group called the “DunKings” and featured actors like Jeremy Strong and Casey Affleck. Some commercials even had cameos from Jennifer Lopez, Affleck’s former spouse.
The campaign shows that Dunkin’ is leaning into nostalgia while keeping its sense of humor front and center.
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