Justin Bieber Makes His Twitch Debut with First Live Stream

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Justin Bieber has made his first appearance on Twitch, streaming live for the very first time. The pop star opened a channel under the handle JustinBieber and started things off with a casual basketball session with friends. Bieber shared the news on X, writing, “Live on http://twitch.tv/justinbieber

The debut stream was relaxed and informal. Bieber moved from shooting hoops to playing billiards in a large studio-like space, showing a behind-the-scenes look at his daily activities.

The launch was described as a quiet way to introduce himself to Twitch viewers, noting that he didn’t use a big production or heavy promotion.

This is Bieber’s first verified Twitch stream tied to his official account, which now has an active channel page.

According to reports from TMZ and Vulture, Bieber plans to stream daily. He has hinted at giving fans tours of his warehouse and other casual behind-the-scenes content. The informal style matches Twitch’s non-gaming categories like “Just Chatting,” where viewers enjoy relaxed, unscripted interactions with creators.

Bieber’s move is part of a wider trend of mainstream celebrities exploring creator platforms. Many artists and entertainers are now using Twitch to connect directly with fans outside traditional music or video releases.

Bieber’s understated but intentional launch shows how even major stars are testing out new ways to engage audiences.

It’s exciting to see a big artist like Justin Bieber on Twitch. The casual, unscripted style feels more real and gives fans a closer look at his life. What do you think about Bieber streaming on Twitch? Share your thoughts in the comments.

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