Sydney Sweeney Goes All Out in Her Most Daring Syrn Campaign
Sydney Sweeney is turning heads again with her latest campaign for her lingerie brand, SYRN. The 28-year-old actress recently revealed the unisex Midnight Snack collection, bringing a playful, daring energy to the brand’s promotions.
The campaign shows Sweeney alongside a male model in bold, attention-grabbing setups. In one striking image, the model wears only shoes and a barcode sticker, while Sweeney poses in $16 underwear, an $89 button-down shirt, and high wedges. She shared the post on Instagram with the caption midnight snack time for allll, hinting that SYRN is now including men’s pieces.
Other images from the campaign highlight SYRN’s designs, like the Rear View Mid Rise Bikini and the Knot Just Friends Twist Front Bralette. One playful shot features Sweeney being lifted over the model’s shoulder as they both laugh, emphasizing the fun and energetic vibe she wanted for this launch.
Sweeney explained that she wanted the collection to appeal to everyone. I wanted to make sure the boys get love too, she said, showing the brand’s new push toward inclusivity while maintaining its bold and flirty style.
The actress also opened up about her personal life in a recent interview with Cosmopolitan. Talking about her relationship with music executive Scooter Braun, 44, she shared what she looks for in a partner. I like someone athletic, outgoing, and funny, she said. I need a man who can climb mountains and go skydiving with me.
Despite her comments on dating, Sweeney emphasized her independence. I am a boss in my life, she said. I am confident, successful, and I don’t actually need a man. She added that her career and public life can intimidate some, and it takes someone special to handle the world she lives in.
Sweeney reflected on her past seven-year relationship with restaurateur Jonathan Davino, noting that keeping it private helped her maintain some normalcy. She admitted that figuring out love while being in the public eye is not easy. Millions of people have opinions, but I focus on experiencing life fully, she said.
Professionally, Sweeney is having a busy year. She’s returning to her Emmy-nominated role as Cassie Howard in Euphoria Season 3, currently in production. She’s also starring in Christy, a boxing biopic about Christy Martin, and in the romantic drama Scandalous, directed by Colman Domingo.
On top of that, she will appear in a live-action Gundam adaptation and a remake of the sci-fi classic Barbarella. Sources close to Sweeney say she is focused on expanding her career across film, television, and fashion while continuing to grow SYRN.
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