JENNIE Drops a Sultry Swimwear Moment That Has Fans Completely Obsessed
Jennie Kim is taking her influence in fashion to a new level, this time through a major swimwear collaboration. According to ELLE, the global K-pop star has teamed up with Frankies Swimsuits to create a new capsule collection that mixes beachwear with everyday outfits. The collection, called JENNIE x Frankies Swimsuits, is set to launch on April 2 and includes swim pieces, casual tops, and relaxed clothing designed to be worn both at the beach and on the street.
This move comes after a viral moment during her solo performance at Coachella last summer. Jennie surprised fans when she opened her robe on stage to reveal a swimsuit top with her name on it. The moment spread quickly online and drew global attention, turning her into a standout name in swimwear style almost overnight.
Now, that moment has turned into a full project. Jennie said she already liked the brand before working with them. “Frankie has always created pieces that I would actually want to wear, so I always loved the brand,” she told ELLE. “I thought it would be a really cool opportunity to show my side of swimwear and create pieces that felt very me.”
The collection focuses on relaxed and slightly vintage looks. It includes items like soft knit pieces and retro-style shorts. Jennie explained the direction by saying, “It just felt very natural with the vintage inspiration and the overall mood we wanted.”
Francesca Aiello, who leads the brand, also shared her thoughts on working with the singer. “I’m so proud of this collaboration. Bringing Jennie into the Frankies world felt like the most natural and exciting creative partnership we’ve embarked on.”
The swimsuit photoshoot for the campaign was done by Alessio Albi. It shows Jennie in relaxed beach settings, wearing simple swim looks and casual outfits. The overall feeling is easy and natural, matching the theme of the collection.
Jennie also gave simple advice to fans who may feel unsure about wearing swimwear. “Start with one of the sets or minidresses so you feel comfortable first. And then you can always mix it with things that make you feel comfortable.” She said she likes to combine swim pieces with everyday clothes to keep the look casual.
She also confirmed that she may wear some of these designs on stage in the future. “Yeah, I think I would. I’d probably wear a swimsuit top with oversized pants or a jacket. In the summer, I like mixing swimwear with casual clothes to add that effortless element.”
Looking ahead, Jennie is preparing for another big performance. She is set to headline Governors Ball in June, where she will share the stage with Lorde and A$AP Rocky. Talking about her upcoming looks, she said, “We’re still working on the looks. But I think they’ll be fun and a little bold. Festivals are always different from regular shows, so we’re trying a few new things. I’m excited for this one.”
This collaboration shows how artists today are moving beyond music into fashion and lifestyle. Jennie is clearly building a strong identity in both areas, and her influence keeps growing.
This feels like a smart move. Jennie already has strong fashion appeal, so turning that into a full collection makes sense. It also feels natural, not forced. Fans are likely to support it because it reflects her real style. What do you think about Jennie stepping deeper into fashion and swimwear? Do you see this collection being a big success? Share your thoughts in the comments.
