‘All’s Fair’ Star Kim Kardashian’s Latest Skims Look Has Fans Talking for a Specific Reason
Kim Kardashian has never been shy about using her own body as the best advertisement for SKIMS, and this week was no exception. The billion-dollar shapewear brand has spent the past year expanding well beyond its original bodysuits and loungewear roots, pushing further into statement lingerie, athleisure, and now international retail.
That expansion reached a milestone moment in August when SKIMS opened its first European flagship store on London’s Regent Street, a two-level space designed by Rafael de Cárdenas, the same architect behind the brand’s Fifth Avenue location in New York. Kardashian called the opening “especially exciting,” noting that London has “always been one of the most inspiring fashion cities in the world” to her.
That flagship celebration is exactly where Kardashian’s latest look comes from. To mark the occasion, she stepped out in a snakeskin-patterned bra and matching skirt set, an extremely low-cut piece with a stringy, cutout detail running down the center of the neckline and an extended split running through the skirt.
Kim Kardashian’s brand SKIMS releases a snake-patterned bra that has garnered intense interest. pic.twitter.com/WYYkUDkhwu
— Business Crave (@HollywoodCrave) September 21, 2026
The set immediately became the standout moment from her visit, with outlets covering the London celebration singling out the snakeskin fit as having “stolen the limelight” among the other looks she wore that day. Kardashian shared a carousel of photos from the trip on Instagram, giving fans an inside look at both the store and the outfit itself.
It is a familiar playbook for Kardashian and SKIMS at this point. Nearly every major product drop or store opening comes paired with Kardashian modeling the piece herself, generating instant engagement and turning her personal Instagram into one of the brand’s most effective marketing tools. Just days earlier, she had done the same for the brand’s NikeSKIMS Fall Edit 01 collection, posting a chocolate-toned satin bra ahead of its September 17 release that drew a wave of enthusiastic comments from followers.
The snakeskin set fits into that same pattern of eye-catching, editorial-style pieces designed to dominate social feeds rather than simply sell basics. Combined with the London flagship’s dramatic, nude-toned interior, featuring curved walls, illuminated ceiling discs, and a towering nude sculpture by artist Vanessa Beecroft, the outfit gave fans a coordinated visual moment tying the store’s aesthetic directly to the product itself.
The timing lines up with a broader stretch of momentum for the brand. SKIMS reportedly reached a $5 billion valuation late last year following a funding round led by Goldman Sachs, cementing its status as one of the most valuable apparel companies built by a celebrity founder. The London flagship marks another step in that growth, expanding the brand’s physical retail footprint beyond the US for the first time.
For a company that built its reputation on solving practical shapewear problems, moments like this snakeskin set show how far SKIMS has stretched its identity, blending function with the kind of bold, runway-adjacent design that keeps Kardashian’s own feed doing double duty as a storefront. Whether it eventually becomes an official product listing or stays a one-off flagship moment, it has already done its job of getting people talking.
What do you think of Kim Kardashian’s latest SKIMS look?
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