Apple’s Sports Comedy Is Crashing Amazon Prime Video’s Top 10 and the Streaming World Didn’t See It Coming
Apple TV’s beloved underdog comedy has always had a knack for winning people over against the odds, and it turns out that spirit extends beyond the show itself. ‘Ted Lasso’ spent years as one of streaming’s most celebrated originals, earning a trophy cabinet worth of Emmy Awards and becoming a genuine cultural comfort blanket during an era when audiences needed exactly that. The series built its devoted following exclusively on Apple TV, where the earnest misadventures of AFC Richmond’s most optimistic coach became appointment viewing for millions.
Season four of ‘Ted Lasso’ marked a significant new chapter, premiering on August 5, 2026, with Jason Sudeikis returning as the loveable titular coach in a fresh 10-episode run airing weekly through October 7. This time around, Ted is tasked with coaching Richmond’s inaugural women’s professional soccer team, a venture bankrolled by owner Rebecca, bringing an entirely new dynamic to the show’s familiar heart. The long-awaited comeback has been one of the most closely watched television returns of the year, and not just on the platform that made it famous.
That is where the surprise comes in. A recent streaming chart, shared on social media, shows ‘Ted Lasso’ sitting at number eight in Amazon Prime Video’s weekly top ten TV shows, accompanied by the Apple logo indicating its streaming source. As of mid-August, ‘Ted Lasso‘ is available to stream on Amazon Prime Video through the Apple TV channel add-on, meaning Prime subscribers can access all seasons without leaving the Prime Video app. Apple’s comedy series landing inside Prime Video’s orbit is part of a broader August push on the platform, which also includes the highly anticipated fourth season of ‘Reacher’ and the new coming-of-age series ‘Sterling Point.’
What makes the chart placement particularly striking is just how new the show is to that environment. Viewers who already subscribe to Prime Video can add Apple TV as a Prime Video Channel for the same monthly price as a standalone subscription, making the entire ‘Ted Lasso’ library accessible through one familiar interface. The fact that it has climbed high enough to register in Prime Video’s top ten speaks to the size of the audience chasing the new season through whatever door is most convenient.
The reception to season four has been a conversation in itself. Rotten Tomatoes critics have been sharply divided, with the score fluctuating between highs and lows before settling at 89 percent, a stark contrast to the near-perfect early seasons. On Metacritic, season four holds a 62, the lowest of any season and eleven points below the previous floor. Still, not every critic has written off the comeback.
The Los Angeles Times noted that by the end of the fourth episode, the season delivers enough sweet, celebratory moments to reward a viewer’s investment, while Decider praised the show’s humor and heart as intact, with jokes still landing and the Emmy-winning cast feeling right at home in career-defining roles.
The show has earned 13 Emmy wins from 55 nominations across its run, including Outstanding Comedy Series victories in 2021 and 2022, with supporting acting honors going to Hannah Waddingham and Brett Goldstein. That legacy is clearly still drawing audiences in, regardless of which platform they find it on. Whether you’re a longtime believer checking in on Ted’s women’s team or a Prime Video browser discovering the Greyhounds for the first time, the chart position tells its own story. Does seeing ‘Ted Lasso’ thriving on a rival platform make you more or less likely to finally give season four a chance?
