Kim Kardashian’s SKIMS Hit With Lawsuit — NYC Designer Claims ‘Copycat’ Name

A legal fight is now building around Skims, the company founded by Kim Kardashian. A smaller designer from New York is accusing the brand of copying a name that she says she has owned for years.

According to documents obtained by Page Six, designer Denise Cesare has filed a lawsuit claiming Skims used the name “Fits Everybody” for one of its collections, even though her own brand, Fits Everybody To A T, has been using a very similar name for nearly a decade. The case was filed in a federal court in New York at the end of March.

In the filing, Cesare claims Skims knew about her trademark before moving forward. The lawsuit says the company continued anyway “after receiving repeated, unequivocal notice” of her rights. Her legal team argues that the decision was not accidental. They claim Skims made a “calculated decision” and relied on its size and influence to overpower a smaller business.

The complaint also says the situation has hurt Cesare’s brand in a real way. It claims her business has become harder to find online because of the similar name, and that Skims’ massive reach is drowning out her identity. Her lawyer told the Daily Mail that this is a classic case of a bigger company taking over a smaller one’s branding space. “Trademark law doesn’t care how big you are or how many followers you have,” the attorney said. “It cares about who was first to use the mark.”

Cesare is now asking the court to stop Skims from using the name and to award damages, including profits linked to the collection. The lawsuit also points out that Skims’ “Fits Everybody” line has made hundreds of millions of dollars, which raises the stakes even more.

On the other side, Skims has not publicly responded to the claims yet. However, the dispute has already seen some friction with trademark authorities. The U.S. Patent and Trademark Office reportedly rejected Skims’ attempt to register the name due to a “likelihood of confusion.”

This case could turn into a major battle between a global celebrity-backed company and a smaller independent designer. It also puts a spotlight on how branding disputes can escalate quickly when money and visibility are involved.

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