Livvy Dunne Sizzles in SYRN Lingerie Shoot With Sydney Sweeney as Victoria’s Secret Stock Drops Amid Industry Shake-Up
Sydney Sweeney’s new lingerie label SYRN is making waves after releasing a photoshoot featuring former gymnast and influencer Olivia “Livvy” Dunne, a move that quickly sparked talk of a possible major collaboration in the fashion world.
The images, posted on SYRN’s Instagram account, show Dunne modeling pieces from the brand, including fitted boyshort styles. Dunne, who built a large online following after her NCAA gymnastics career, has more than five million followers, which immediately drew attention to the shoot and the brand’s growing reach.
Online reaction was fast, with many users pushing for a full partnership between Dunne and Sweeney. Comments under the post described the idea as something fans have been waiting for, fueling even more buzz around the brand’s direction.
The release also comes at a time when competition in the lingerie space is shifting. Victoria’s Secret, still one of the biggest names in the industry, has been trying to rebuild its image after years of criticism and a major rebrand effort that did not land well with all shoppers. The company has since returned to a more traditional “sexy” marketing style and brought back its fashion show, which helped stabilize interest in the brand.
At the same time, Sweeney has been expanding her presence beyond acting, stepping into fashion with SYRN. Her influence has already been linked to strong commercial reactions in other campaigns, including her work with American Eagle, which reportedly boosted engagement and sales for the retailer.
That same campaign also drew controversy online, but it still led to a major spike in attention and even increased stock performance for the company involved. Another recent American Eagle promotion tied to Sweeney also helped lift market performance, showing how closely her name is tied to consumer response.
Victoria’s Secret has also been adjusting its strategy by featuring a wider mix of public figures, including athletes and models from different backgrounds, as it tries to stay relevant in a fast-changing market. The brand’s leadership has openly acknowledged past missteps and said it is now focusing on returning to a more confident identity.
Despite the competition, Victoria’s Secret has reported improved sales trends in recent quarters, especially after renewed fashion show events and updated campaigns that brought customers back into stores.
The new SYRN photoshoot now adds another layer to the competition, especially with Livvy Dunne’s large online following and strong youth appeal. While there is no confirmed collaboration yet, the public reaction suggests strong interest in seeing the two names work together.
The situation highlights how influencer power, celebrity branding, and social media engagement are now playing a major role in shaping fashion and lingerie marketing strategies.
What do you think about Livvy Dunne working with Sydney Sweeney’s brand and the impact it could have on the industry? Share your thoughts in the comments.
