Miley Cyrus Shows off Edgy String Cami Look in Maybelline Campaign
Miley Cyrus is stepping into a new beauty era with Maybelline New York. The singer has officially signed a global partnership with the makeup brand, blending her music roots with the world of cosmetics. The collaboration will run for multiple years.
Cyrus was recently seen filming campaign content at Electric Lady Studios in New York City. The famous recording space plays a big role in the visuals, tying the campaign closely to her music background. In early images from the shoot, she wore a delicate lace cami top held together by thin strings. The look matched her edgy, stripped-down style that fans have come to expect.
The partnership focuses on self-expression and creative freedom. Maybelline said the goal is to mix Cyrus’s fearless personality with the brand’s long history in beauty. As part of the deal, Cyrus even recorded her own version of the brand’s well-known jingle. She shared that the moment felt full circle. I remember singing the Maybelline jingle as a kid and imagining it was me on the screen. Now, it is.
For Cyrus, makeup is not separate from her music. She explained how closely the two are connected, saying you cannot erase makeup from music and that within music, there’s performance and honesty—makeup enhances both. According to campaign notes, the visuals encourage fans to take inspiration from her real studio environment, with products like Super Stay Vinyl Ink featured throughout.
The Maybelline partnership arrives during a busy and successful time for the singer. In 2025, she released her ninth studio album, Something Beautiful. Cyrus described the project as a pop opera built around healing and bold visuals. The album was released alongside a musical film that premiered at the Tribeca Festival before streaming on Disney+ and Hulu.
Her work has also reached the film world. She recently contributed the song Dream as One to the soundtrack for James Cameron’s Avatar: Fire and Ash. The performance earned her the Outstanding Artistic Achievement Award at the Palm Springs International Film Festival in January. While attending the event, she shared her hopes to return to acting, telling reporters I hope some brilliant mind in here has the right thing for me.
Cyrus continues to make waves in music as well. In 2025, she won her third Grammy Award for her country collaboration II Most Wanted with Beyoncé. This followed her major 2024 wins for Flowers, which earned Record of the Year and Best Pop Solo Performance.
Outside of entertainment, Cyrus remains active in philanthropy. She leads the Happy Hippie Foundation and recently launched the Miley Cyrus Foundation, which supports mothers from diverse and underserved communities. Information about her charity work has been shared through foundation announcements and public statements.
While fans continue to speculate about a possible return to Hannah Montana after recent playful hints, Cyrus appears focused on pushing her creative boundaries. Between music, film, fashion, and beauty, her current chapter is all about control, expression, and reinvention.
Do you think Miley Cyrus should return to acting full-time or continue expanding her visual music projects like Something Beautiful? Share your thoughts in the comments.
