‘Spider-Man Brand New Day’ First Reactions Reveal What Fans Can Expect From Tom Holland’s Return
Marvel’s international rollout strategy has increasingly leaned on giving overseas audiences a genuine head start, and this week proved no exception. As the world tour for the latest Spider-Man film touched down in China, lucky fans in Shanghai walked away with something most audiences worldwide still have to wait for.
That special access came during a fan event tied to the Shanghai stop of the ‘Spider-Man Brand New Day’ global press tour, where attendees were shown a substantial early look at the film ahead of its wide release. Tom Holland and Zendaya were both on hand for the occasion, taking part in a photo call before interacting directly with the crowd during the evening’s festivities.
Early reactions from the Shanghai crowd have already started circulating online, describing the footage as spectacular and emotionally affecting, with several attendees specifically noting how deeply they felt for Peter Parker’s struggles throughout the extended preview.
That kind of visceral response lines up closely with broader test screening reactions that have circulated in the weeks leading up to release, which have consistently described the film as overwhelmingly positive among early audiences.
Producer Amy Pascal has previously spoken about just how strongly the film landed internally, recalling that she and Kevin Feige stood up and cheered after watching an early director’s cut, marking the first time that had ever happened for her on a Spider-Man project. That kind of internal enthusiasm appears to be translating directly into how audiences are responding once they finally get a chance to see the footage themselves.
Part of what fans in Shanghai walked away discussing was just how different this installment feels tonally compared to the previous three films in Holland’s run. Pascal has explained that earlier movies deliberately held back from fully immersing Spider-Man within New York City itself, and ‘Brand New Day’ aims to show him interacting with the city in ways audiences have never quite seen before.
Beyond the footage itself, the evening also gave fans a personal moment with Holland, who shared a story about meeting martial arts legend Jackie Chan during production in London. Chan later confirmed the visit himself in an interview with Hong Kong publication HK01, revealing he brought his own stunt team to the set and that director Destin Daniel Cretton was visibly starstruck upon seeing him arrive to watch rehearsals.
That kind of behind-the-scenes crossover fits neatly within the film’s broader emphasis on elevated physical action, with Cretton drawing on his own action filmmaking background from ‘Shang-Chi and the Legend of the Ten Rings.’ Having members of Chan’s acclaimed stunt team involved in production only adds another layer of credibility to the film’s already ambitious action sequences.
The Shanghai stop also continued a pattern that has defined this entire global promotional tour, giving fans across multiple countries genuine opportunities to interact directly with the film’s stars rather than simply attending a standard press junket. That approach has clearly paid off in terms of generating organic buzz, with attendees eager to share their reactions the moment the event wrapped.
With ‘Spider-Man Brand New Day’ set to hit theaters worldwide on July 31, fans who caught this early Shanghai preview now have a genuine head start on the conversation surrounding the film. Given how consistently positive the reactions have been across test screenings and international fan events alike, expectations continue climbing heading into release.
What Are You Most Excited To See In 'Spider-Man Brand New Day'?
For a franchise built around Peter Parker’s constant struggle between his personal life and his responsibilities as Spider-Man, hearing audiences describe feeling this connected to his story bodes well for the film’s reception. What are you most looking forward to seeing when ‘Spider-Man Brand New Day’ finally arrives? Share your thoughts in the comments.

