Sydney Sweeney Goes Full Old Hollywood in a Lacy White Bra and Glam Waves

Sydney Sweeney is stepping into a new chapter, and she wants fans to come along for the ride. The actress recently introduced her own lingerie brand called Syrn, and she has been sharing glimpses of it directly with fans online. According to her Instagram posts, the goal of the brand is simple: bring a sense of romance and confidence into everyday life.

In newly shared photos posted on Instagram, Sweeney appears relaxed and confident as she models pieces from the collection herself. In one image, she poses in a mirror wearing a white lace bra, bright red nails, and full blonde curls styled in a classic Hollywood way.

The look feels soft and bold at the same time, which reflects the message she says Syrn is built around. Sources close to the launch say Sweeney has been deeply involved in every part of the brand.

She has spoken openly on social media about wanting the designs to make women feel both strong and feminine without trying too hard. In a statement shared with fashion outlets, she said I wanted to build a lingerie brand that feels like it understands women instead of talking at them.

To celebrate the launch, Sweeney went far beyond a standard promo post. According to videos she shared online, she pulled off a late-night stunt near the Hollywood sign, where bras from the collection were hung in a playful and unexpected display. The moment spread quickly across social media and sparked plenty of conversation.

Reports from fashion publications say the first drop of Syrn sold out almost immediately after launching in late January. Since then, Sweeney has continued teasing fans with updates and previews of what is coming next. A restock of some of the most popular pieces returned to the website on February 25.

While Syrn is taking off fast, Sweeney has not slowed down in her acting career. Earlier this year, she starred as boxing icon Christy Martin in the biopic Christy. According to festival coverage, the role earned her a Virtuoso Award at the Santa Barbara International Film Festival, marking another major milestone in her career.

Audiences can also see her on the big screen alongside Amanda Seyfried in the psychological thriller The Housemaid. The film, which arrived in theaters in late 2025, became a surprise box office success and helped confirm Sweeney’s status as a leading star. Industry reports say a sequel is already being discussed following the strong response.

Looking ahead, Sweeney is returning to the role that made her a household name. She is set to come back as Cassie Howard in season three of Euphoria, which HBO has confirmed will premiere on April 12. Fans have been waiting years for the new season, and anticipation is already high.

She also has several major film projects lined up. According to studio announcements, she will portray Kim Novak in the upcoming film Scandalous, directed by Colman Domingo. On top of that, she is leading a live-action Gundam movie for Netflix alongside Noah Centineo, adding another blockbuster project to her growing list.

Between acting, producing, and now running her own brand, Sweeney appears focused on shaping every part of her career on her own terms. Whether she is on set or designing lingerie, she continues to expand her influence in new directions.

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