Walkers Teams Up With PepsiCo for New ‘Avengers: Doomsday’ Snack Promotion Ahead of December Release

Marvel’s marketing machine has rarely shied away from unexpected partnerships, and this crossover event is proving to be no exception. Between action figures, LEGO sets, and even a run of themed Cheetos flavors, the promotional rollout for the studio’s next major crossover has already touched nearly every corner of everyday retail.

That campaign has now expanded into UK supermarket aisles, with a newly revealed promotional banner confirming that Walkers Snacks is joining forces with ‘Avengers: Doomsday’ for an on-pack promotion. The tie-in follows a familiar template PepsiCo has used before with major franchises, offering shoppers the chance to win prizes simply by purchasing specially marked packs.

According to Tesco product listings confirming the promotion’s official terms, the ‘Avengers: Doomsday‘ collaboration will run across Walkers brands including Wotsits, Monster Munch, Quavers, and Squares, with a wrap-up prize draw scheduled between January 1 and February 28, 2027. Winners of that draw will receive a cash prize of £250, alongside additional instant-win prizes distributed throughout the promotional window.

This isn’t the first time Walkers has partnered with a major theatrical release to drive snack sales. Earlier this year, the company ran a nearly identical promotion tied to ‘Star Wars: The Mandalorian and Grogu,’ offering shoppers the chance to win holidays to Tenerife, cinema tickets, and branded merchandise through a similar on-pack QR code system.

Speaking about the brand’s approach to that earlier campaign, Wotsits brand manager Pete Cowie explained the thinking behind these promotions, noting that the goal is centered on creating more opportunities for shared moments among families, according to Talking Retail. That same family-oriented framing appears to be carrying over into the ‘Avengers: Doomsday’ rollout, positioning snack time as a bridge to shared cinema outings.

The promotional banner itself leans directly into the film’s imagery, featuring Captain America, Thor, Yelena Belova, and Doctor Doom looming over the “Assemble Your Snacks” tagline, alongside the branding for Wotsits, Monster Munch, Quavers, and Squares.

The Walkers tie-in adds to an already sprawling promotional campaign surrounding ‘Avengers: Doomsday,’ which has included extensive merchandising through Hasbro action figures, LEGO sets, and detailed costume reveals for several of the film’s major villains. Recent promotional efforts have even included a Cheetos collaboration turning Doctor Doom into a salted toffee flavor and Mystique into cheese with ketchup, continuing the trend of unconventional snack-based crossovers tied to the film.

That scale of promotion mirrors the ambition of the film itself, which brings together heroes and villains from across the Avengers, the Fantastic Four, and the X-Men for what’s being billed as one of the largest crossover events in Marvel Cinematic Universe history. With Robert Downey Jr., Chris Evans, Chris Hemsworth, and dozens of other returning stars anchoring the ensemble, and the Russo brothers back in the director’s chair after helming ‘Avengers: Endgame,’ anticipation for the film has continued building steadily throughout the year.

‘Avengers: Doomsday’ is set to hit theaters on December 18, giving the Walkers promotion a built-in timeline that runs right through the film’s theatrical release and into the new year. With snack tie-ins like this one designed to keep the film’s momentum visible well beyond trailers and posters, fans can expect the marketing blitz to only intensify as the release date approaches.

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