Kylie Jenner Under Fire After Promoting Controversial Cutting Jelly Trend
Kylie Jenner is receiving heavy criticism online after promoting a viral supplement called “Cutting Jelly” on TikTok. The video, shared on her official TikTok account, shows the reality star talking about the product while getting ready for a public event. The supplement is made by Foodology and has become popular online for claims linked to appetite control and weight loss.
In the video, Jenner holds pomegranate-flavored jelly packets and tells viewers she has added the product to her daily routine. “I’ve added a new favorite to my routine: pomegranate-flavored cutting jelly,” she said. She explained that she uses it for digestion and bloating and added, “My goal is to snack less for the new year. I’ve been bringing these everywhere.”
@kyliejenner these are amazing @FOODOLOGY US ♬ original sound – Kylie Jenner
The product has been nicknamed “Korean Ozempic” by some users on social media. It is marketed as a jelly strip that slows digestion and helps reduce hunger. These claims have helped the supplement go viral, especially among young users on TikTok.
Health experts have raised concerns about the ingredients in the jelly, including garcinia cambogia. While influencers often claim it blocks carbs from turning into fat, medical professionals say there is little solid science to support those statements. Some media outlets and critics have described the product as acting more like a laxative than a weight-loss solution.
Viewers also noticed that Jenner’s video appears to cut away each time she eats the jelly. This led to online speculation about whether she actually consumes the product she is promoting. The editing choice sparked even more criticism across platforms like Reddit.
On Reddit, users expressed worry about the impact of the video on young fans. One commenter wrote, “It’s so irresponsible for celebrities to advertise supplements and laxatives. There are so many impressionable kids/teens who will take this as gospel and it may actually cause them serious harm.” Another user pointed out that feeling full or bloated after eating is normal, saying, “It is normal for your belly to be bigger after a meal. It is normal to feel full.”
Outside of the controversy, Jenner has remained busy in fashion and beauty. She recently attended couture shows in Paris with her sister Kendall and announced new developments for Kylie Cosmetics.
She has also been spotted publicly with actor Timothée Chalamet, while the latest season of The Kardashians continues to follow the family’s business moves on Hulu.
This latest backlash has restarted a larger conversation about celebrity influence and health marketing. Critics argue that stars with massive platforms should be more careful when promoting products tied to diet and body image. Medical professionals continue to advise people to talk to doctors before trying viral supplements found on social media.
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