Bad Bunny Deletes Instagram Feed Immediately After Headlining Super Bowl

Bad Bunny surprised the world by completely wiping his Instagram account just hours after his historic Super Bowl halftime show. The Puerto Rican superstar, who has over 51 million followers, left his feed blank, removed his profile picture, and unfollowed every single account.

Fans immediately went into a frenzy, wondering if this was a glitch or a deliberate move. On X and other social platforms, people are speculating that the blank profile could signal a new chapter in his career. Many fans are guessing a new album or era is about to start.

Some followers are thrilled by the stunt, calling it bold and exciting, while others worry that it might mean Bad Bunny is stepping away from the spotlight for a while. Social media cleanups have become a popular tactic for big stars like Beyoncé and Taylor Swift, who often clear their profiles before major announcements to build hype.

The timing makes sense. The Super Bowl is the biggest stage for any performer, and by following it with a blank Instagram, Bad Bunny keeps everyone talking about him even after the show is over. Critics have said he just likes attention, but for global stars, staying in the conversation is powerful.

Bad Bunny has wiped his Instagram following his #SuperBowl halftime show. pic.twitter.com/McpZbitbWj

— Pop Base (@PopBase) February 9, 2026

This move comes during an already historic moment in his career. Just a week before the Super Bowl, Bad Bunny made history at the Grammys when his all-Spanish album Debí Tirar Más Fotos became the first of its kind to win Album of the Year.

He is also in the middle of a massive world tour, taking him across Latin America, Europe, and Asia. On top of music, Bad Bunny, born Benito Antonio Martínez Ocasio, has been making waves in acting.

He recently played Oscar Mejías, a caddy and aspiring restaurant owner, in Netflix’s Happy Gilmore 2 alongside Adam Sandler. He also stars in Darren Aronofsky’s crime thriller Caught Stealing with Austin Butler and Zoë Kravitz, playing a character named Colorado.

The artist has hinted that he might slow things down later this year to focus on his personal life and mental health. This could mean fewer public appearances or a break from the relentless cycle of touring and recording.

Bad Bunny’s Instagram wipe has left fans wondering what comes next. “It’s hard not to pay attention when he does something like this,” one fan wrote online. Whether it’s a surprise album or a much-needed break, the world is watching.

Do you think Bad Bunny is about to release a new album, or is he really taking a step back from the spotlight for a while? Share your thoughts in the comments.