Sydney Sweeney Goes Braless and Fierce in New Syrn Lingerie Shoot
Sydney Sweeney is making waves again, this time not just for her acting but for her bold new lingerie brand, Syrn. The 28-year-old actress shared a series of striking videos on February 26 to promote the Comfy collection, showing off pieces that range from simple white tank tops and underwear to more daring looks with sheer tights draped over a wooden chair.
The videos have a soft, cinematic feel and highlight Sweeney’s evolution from Hollywood actress to entrepreneur. In her Instagram caption, she wrote, Do What Makes You Naked, officially announcing that the new line will be available on March 4.
Fans have been quick to react, especially after the launch of her first collection in January, which included a viral stunt draping dozens of bras over the Hollywood Sign. That debut collection sold out in hours, proving her massive following is ready to support her business.
Sweeney has been busy balancing her fashion work with her acting career. She recently received praise for her performance in Christy, a biopic about boxing pioneer Christy Martin, which earned her the Virtuoso Award at the Santa Barbara International Film Festival.
Critics have called the role a career-defining performance, noting her dedication to transforming physically and emotionally for the part. Fans can also currently see her in the thriller The Housemaid, directed by Paul Feig, where she stars as Millie Calloway alongside Amanda Seyfried and Brandon Sklenar.
The movie has been a major hit, grossing over $385 million worldwide, and a sequel titled The Housemaid’s Secret has already been greenlit, with Sweeney returning as both the lead and an executive producer.
Looking ahead, Sweeney has a busy spring. The third season of Euphoria will premiere on HBO on April 12, marking her return as Cassie Howard. She is also set to star as 1950s screen legend Kim Novak in Scandalous, directed by her former co-star Colman Domingo.
On top of that, she recently started her own production company, Fifty-Fifty Films Inc., after ending her previous partnership with her former fiancé. Sweeney is not slowing down in film either.
She will appear in a live-action Gundam movie for Netflix alongside Noah Centineo and is attached to a modern remake of the 1964 adventure comedy That Man From Rio, directed by Justin Lin. Between acting, producing, and running a successful fashion brand, Sweeney is proving she can manage it all.
I want to create things that feel personal and exciting, she said in a recent interview about Syrn. Her mix of business acumen and Hollywood success shows that she is building a career that goes far beyond the screen.
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