Alix Earle Lets Fans Peek at Her Skincare Routine in Crop Top and Shorts
Alix Earle is taking her passion for skincare and turning it into a full-blown business empire. The 25-year-old influencer recently gave fans a behind-the-scenes look at her evening routine in a video that quickly went viral. She kept it casual, wearing a semi-sheer white crop top and matching lounge shorts, showing off a fresh, bare-faced “clean girl” look.
The video served as a teaser for her new skincare brand, Reale Actives, which is set to officially launch on March 31. “The reale routine can be yours March 31 at 9am EST! Go to realeactives.com to join the waitlist,” Earle told her millions of followers.
Earle focused on the four main products in the line, which she spent two years formulating to help people dealing with chronic acne and sensitive skin. Fans responded enthusiastically, praising her honesty about her own past struggles with cystic breakouts.
One fan wrote, “Already my new fav line and I haven’t even tried it yet, go off queen,” while many others appreciated seeing her without makeup or filters, which made the launch feel authentic.
The packaging, a minimalist mint-and-chrome design, also got attention online. It reflects the modern and clinical-yet-fun vibe Earle envisioned for Reale Actives when she began developing the brand in 2023.
Earle’s brand launch comes after a clever marketing campaign in New York City. She teased fans with a puzzle billboard and a secret Instagram account before finally revealing the brand name during an appearance on The Tonight Show Starring Jimmy Fallon.
She also posted an hour-long YouTube documentary showing the factory tours, testing, and production process behind the products. Beyond skincare, Earle is expanding her media presence.
She is set to star in a new Netflix unscripted series later this year, produced by Fulwell Entertainment. The show will give viewers a look at her life in Miami and Los Angeles, featuring her sister Ashtin and their close friends.
This TV project follows her appearance as a runner-up on Dancing With the Stars in late 2025, an experience she says gave her the confidence to take on bigger projects beyond social media. She also continues to host her podcast, Hot Mess, which remains a chart-topper.
With her new skincare line, growing media presence, and podcast success, Alix Earle is proving she’s more than just a viral trend. She’s building a long-term career and showing that social media fame can be the foundation for something much bigger.
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