Paramount+ Turned One of London’s Most Famous Landmarks Into Harrigan Territory to Promote ‘MobLand’

Marketing stunts for prestige crime dramas usually stick to trailers, billboards, and the occasional subway takeover, but ‘MobLand‘ just aimed considerably higher, literally. The Tom Hardy-led series has never been shy about leaning into its brutal, London-set criminal underworld, and its latest promotional push takes that same menace straight to one of the city’s most recognizable structures.

Season 2 arrived on Paramount+ this week, and the show’s marketing team wasted no time reminding everyone exactly which family runs this particular corner of London. Rather than a typical billboard campaign, the promotion found a considerably bolder canvas to work with.

‘MobLand’ Season 2 places a CG message from the Harrigans on Big Ben, with the clock tower appearing to display the warning “GET THE RUN OUT WITH THE HARRIGANS OR ELSE” as part of a computer-generated promotional video. The stunt was built entirely through visual effects rather than an actual projection, designed to look like real out-of-home advertising while circulating purely online.

‘MOBLAND’ Season 2 places a CG message from the Harrigans on Big Ben.

Now streaming on Paramount+ pic.twitter.com/Q45Iaaohw9

— DiscussingFilm (@DiscussingFilm) September 19, 2026

The choice to fake the Big Ben takeover rather than attempt an actual physical projection speaks to how far shows are now willing to go for a viral marketing moment. By digitally inserting the ominous message onto one of London’s most iconic landmarks, Paramount+ created an image striking enough to spread across social media without needing city permits or a real installation.

That kind of stunt fits squarely within ‘MobLand’s’ overall tone, a series built around a crime family’s iron grip over their territory. Turning Big Ben into Harrigan property, even fictionally, reinforces the same sense of dominance and menace that runs through the show’s narrative.

‘MobLand’ Season 2 premiered on Paramount+ on September 18, 2026, with its first episode, “I Wanna Be Your Dog,” kicking off a run of weekly episodes airing every Friday through November 20. The season follows the Harrigan crime family as they struggle to maintain a united front while rival threats close in and internal tensions boil over.

Tom Hardy returns as fixer Harry Da Souza, once again caught between competing loyalties as the family he serves inches closer to collapse. Pierce Brosnan and Helen Mirren reprise their roles as Conrad and Maeve Harrigan, while Paddy Considine returns as Kevin Harrigan and Janet McTeer as Kat McAllister.

Season 2 also introduces Johnny Flynn as Frankie, described as a potentially dangerous new adversary for both Harry and the Harrigans. His arrival adds fresh instability to a season already built around a family described in the show’s own marketing as being “in a death spiral.”

That escalating threat level lines up with the season’s broader promotional messaging, which has leaned heavily into just how precarious the Harrigans’ position has become. Between rival factions circling and cracks forming inside the family itself, Season 2 appears designed to strip away the sense of control that defined the show’s first outing.

LET. CHAOS. REIGN. Watch the Official Trailer now. #MobLand Season 2 streams September 18 on #ParamountPlus. pic.twitter.com/T7olyN2Q0R

— MobLand on Paramount+ (@MobLand_PPlus) August 13, 2026

‘MobLand’ was created by Ronan Bennett with contributions from Jez Butterworth, and executive produced by Guy Ritchie, whose fingerprints are all over the show’s stylized approach to London’s criminal underworld. That creative pedigree has helped the series build a loyal following since its debut season.

Paramount+ has already confirmed a third season, announced on September 3, 2026, though specific production details for that follow-up haven’t been revealed yet. For now, all eyes are on Season 2’s weekly rollout, and on whichever London landmark ‘MobLand’s’ marketing team decides to claim next.

Digital landmark takeovers have become an increasingly common tool for shows trying to break through an oversaturated marketing landscape, and this isn’t the first time a streamer has leaned on a recognizable city fixture to generate buzz. The appeal is obvious: a striking, shareable image tends to travel far further online than a standard trailer drop ever could.

For a show built around territorial power struggles, using an actual London landmark to sell that same idea makes the marketing feel like an extension of the story itself rather than a separate advertising push. Whether or not it drives a meaningful spike in viewership, it’s already succeeded at getting people talking about the Harrigans right as Season 2 gets underway.

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