‘The Kardashians’ Star Kim Kardashian Stuns in Retro SKIMS Holiday Campaign
The annual arrival of the holiday season has transformed into a high-stakes runway for major fashion labels and celebrity-led lifestyle empires alike. Few marketing traditions generate as much anticipation as the seasonal drops orchestrated by Kim Kardashian and her multi-billion-dollar brand, SKIMS. Over the past several years, the label has consistently turned festive retail into must-see pop culture spectacles.
Rather than relying solely on traditional winter catalogs, the shapewear company has routinely turned its seasonal unveilings into celebrity family affairs. Past campaigns have seen massive multi-generational talent step into matching loungewear, including a prominent 2024 push reported by Page Six that featured Hollywood royalty Goldie Hawn and Kate Hudson alongside their extended family. The brand has also previously leaned on pop sensations and sports powerhouses to spotlight its limited-edition winter essentials.
For this year’s seasonal push, Kardashian is taking center stage herself with a striking, nostalgia-heavy aesthetic that immediately commanded viral attention across social media. Fresh campaign imagery showcases the reality star transformed into a vintage holiday pin-up, rocking a dark brunette wig complete with a curved ponytail and soft, eyebrow-skimming bangs. Posing amid racks of vibrant footwear and mannequin heads sporting knit beanies, the mogul turns heads in a fitted scoop-neck mini-dress adorned with a whimsical running deer motif.
The provocative holiday ensemble balances cozy seasonal comfort with sultry retro styling, finished with black thigh-high stockings anchored by visible garter straps. With subtle silver jewelry and dramatic makeup framing her features, the photo shoot captures a deliberate mid-century lounge mood that subverts conventional Christmas portraiture. It marks a bold, flirtatious pivot for the festive catalog, pairing the brand’s popular loungewear textiles with classic glamour.
The eye-catching solo shot is merely one slice of a broader family production, as Kardashian enlisted all four of her famous sisters—Kourtney Kardashian, Khloé Kardashian, Kendall Jenner, and Kylie Jenner—for the campaign. Lensed by frequent collaborator and acclaimed photographer Nadia Lee Cohen, the shoot leans into vintage, slightly uncanny domestic scenes featuring Santa Claus, tinsel trees, and retro interiors. From Kylie modeling a Fair Isle knit bralette to Kendall sporting gingham loungewear, each sister brings a unique edge to the nostalgic holiday setup.
For Kardashian, gathering her sisters together for the annual promotional showcase was a deliberate choice to celebrate their close family ties. Reflecting on the creative reunion, Kardashian highlighted the personal significance of the project, stating that the holidays have always been a special time for her family and that bringing everyone together was pure fun. She noted that the annual drop has quickly evolved into an enduring festive tradition for households across the globe.
The festive collection itself is packed with diverse options that extend far beyond standard women’s pajamas and intimates. In addition to signature waffle henley dresses and plush pointelle pieces, the 2026 Holiday Shop features baby onesies, playful pet sweaters, and specialty self-care items like cryo glow globes. Offering more than 100 limited-edition designs, the expansive rollout ensures that holiday shoppers can coordinate matching looks across every generation under one roof.
The massive retail push arrives at an exceptionally busy juncture for the entrepreneur, who continues to balance her fashion empire with expanding television commitments on Hulu’s ‘The Kardashians’. As Kardashian previously touched upon in an interview with Variety regarding her media empire, maintaining direct creative control remains paramount to her longevity. With the latest SKIMS Holiday Shop officially arriving online on October 29, the mogul looks fully prepared to dominate the winter fashion cycle once again.
