‘Thunderbolts*’ Star Florence Pugh Stuns In Annie Leibovitz’s Jaguar Campaign
In recent years, Florence Pugh has emerged as one of the most versatile and magnetically daring talents working across contemporary cinema. Beyond commanding the screen in major Hollywood blockbusters, the Oscar-nominated actor has steadily cultivated a reputation for fearlessly defying conventional fashion boundaries on international red carpets. That uncompromising creative energy has now aligned with British heritage automaker Jaguar as the iconic company embarks on an all-electric reinvention.
The automotive giant recently initiated a sweeping brand transformation aimed at pivoting away from traditional combustion designs to establish itself as an ultra-luxury electric trailblazer. Anchoring this ambitious modern renaissance is the Type 01, a sculpted four-door grand tourer engineered to combine radical design proportions with pioneering British craftsmanship. To embody the ethos of this reimagined era, the company appointed Pugh as its inaugural brand ambassador.
Now, that partnership has officially come to life in a dramatic campaign captured by legendary portrait photographer Annie Leibovitz. Across the newly revealed photos, Pugh commands attention in a glossy black latex catsuit paired with sharp stilettos, posing confidently against brutalist concrete walls. The striking series showcases the British star both standing powerfully alongside the Type 01 and reclining inside the grand tourer’s minimalist cabin.
Leibovitz approached the high-profile shoot by treating the electric vehicle and the acclaimed actor on equal artistic footing rather than letting the car serve as simple set dressing. The iconic photographer explained that she wanted to photograph the two subjects “with the same curiosity, exploring their relationship as two distinct characters within the frame”. Leibovitz further observed that Pugh brought undeniable “warmth, presence and humanity,” offering a natural counterweight to the machine’s precise, sculpted form.
For Pugh, stepping into the campaign offered a natural extension of her penchant for bold and adventurous storytelling. The actor emphasized that she has “always been drawn to people and brands that are unapologetically original,” praising the intimate collaboration for capturing authentic individuality. Jaguar Marketing and Communications Director Carlee Hardaker echoed that sentiment, declaring that Pugh represents the “face” of the brand’s new era while Leibovitz provided the singular “lens”.
The creative endeavor also carries an intriguing personal connection to New York’s cultural history, having culminated at STORIED, an event space that once served as Leibovitz’s private studio. As detailed by Autocar, the grand Manhattan unveiling drew an intimate crowd of artists and tastemakers to witness the low-slung grand tourer before consumer orders commence. By launching this new chapter in a venue steeped in artistic heritage, the brand positioned its automotive future squarely inside the world of fine art.
This high-fashion automotive spotlight comes during an exceptionally prolific stretch in Pugh’s cinematic career. The British star is gearing up to headline Marvel Studios’ antihero team-up film ‘Thunderbolts*,’ reprising her fan-favorite role as Yelena Belova following standout appearances in ‘Black Widow’ and television. Pugh is also slated to carry the lethal operative into the Russo brothers’ ‘Avengers: Doomsday’, alongside her continuing role as Princess Irulan in Denis Villeneuve’s anticipated ‘Dune: Part Three’.
Whether she is performing death-defying practical stunts for a superhero blockbuster or fronting a provocative luxury campaign, Pugh consistently embraces projects that challenge the status quo. Leibovitz’s cinematic framing captures a performer completely comfortable in her own power, translating automotive engineering into an artistic narrative. As Jaguar steps into its ambitious next chapter, its leading ambassador proves that reinvention requires unyielding confidence.
