‘Avengers: Doomsday’ Trailer Breaks Into the Top 5 Most-Viewed Trailers of All Time at No. 2 – Here’s Which One Still Holds the Top Spot

Marvel and Sony have spent the past several months trading trailer supremacy back and forth, with each new release seemingly designed to top whatever record came before it. Between the ongoing ‘Avengers: Doomsday’ rollout and Peter Parker’s own upcoming return, trailer viewership has quietly become one of the year’s biggest measuring sticks for hype.

That competition finally has a clear winner, and the numbers involved are staggering enough to reshape how the industry thinks about digital marketing benchmarks altogether. When the dust settled on the latest round of trailer drops, one film emerged head and shoulders above every other blockbuster in recent memory.

According to reports tracking the biggest trailer launches in movie history, ‘Spider-Man: Brand New Day’ now sits at the top of the list with 718.6 million views in just 24 hours, officially making it the most-watched trailer in motion picture history. That number leaves every other superhero trailer released this year trailing far behind.

‘Avengers: Doomsday’ currently holds the second spot with 503 million views, itself an enormous number that would have easily topped the charts in any other year. ‘Deadpool & Wolverine’ rounds out the podium in third place with 365 million views, a total that included over 100 million viewers who caught the trailer during its Super Bowl airing.

‘Spider-Man: No Way Home’ and ‘Avengers: Endgame’ round out the top five with 355.5 million and 289 million views respectively, both massive numbers that once represented the gold standard for trailer performance before this year’s rollout completely reshaped the landscape.

What makes ‘Brand New Day’s’ achievement especially remarkable is the speed at which it happened. Reports indicate the trailer surpassed Deadpool & Wolverine’s entire 24-hour total in just 8 hours, reaching 373 million views before half a day had even passed.

That kind of pace effectively doubled the previous record before the clock even hit the halfway mark. The trailer also blew past Grand Theft Auto VI’s 475 million view benchmark, a number that had briefly stood as the biggest trailer launch across any medium following the game’s 2025 release.

Some of that momentum can be traced directly to how the trailer was distributed across social platforms. Reports note that Tom Holland’s own Instagram post of the trailer alone generated 130 million views within its first 24 hours, highlighting just how much star power and personal platforms contributed to the overall total.

The comparison to ‘Avengers: Doomsday’ carries extra weight given how much attention Marvel’s own trailer rollout has generated this year. Doomsday’s four character-focused teaser trailers combined for over a billion views cumulatively, though that total built up over time rather than within a single 24-hour window like Brand New Day’s record.

With ‘Spider-Man: Brand New Day’ now set to swing into theaters July 31, this kind of unprecedented trailer performance suggests audience anticipation for Peter Parker’s return has reached an entirely new level. Whether that digital dominance translates into an equally historic opening weekend remains one of the biggest storylines left in this summer’s box office race.

What do you think about ‘Spider-Man: Brand New Day’ claiming the title of most-watched trailer ever? Let us know in the comments.