‘Euphoria’ Star Sydney Sweeney Stuns Fans in Lingerie Photos as 1.6 Million People Like the Post
Sydney Sweeney is continuing to build her fashion business with the latest launch from her lingerie and loungewear brand Syrn. The actress recently shared a new campaign for the brand’s newest collection, and fans quickly showed their support, with the post collecting 1.6 million likes within just 14 hours.
The new collection, called “Small Town Girl,” focuses on comfortable and playful pieces designed for relaxed everyday moments. Sweeney introduced the line through a series of photos posted on social media, where she modeled some of the new designs herself.
In the campaign images, Sweeney wears a light seafoam-colored set featuring the “First Base Scoop Neck” bra and the “Back For More” high-waisted boxer shorts. The bra is priced at $39, while the boxer shorts cost $16. She completed the look with the oversized unisex “Better On You” pants, which are available for $79.
Alongside the photos, Sweeney invited fans to check out the new collection with a simple message. “Are you a small town girl? she wrote.
The actress also shared a video promoting the launch, where she dances while wearing the same outfit. The official Syrn Instagram account described the moment as a celebration of the collection’s release, writing, “Launch day for @sydney_sweeney. ‘Small Town Girl’ is officially available on SYRN.”
This is not the first time Sweeney has used her social media platforms to promote her brand. Since launching Syrn in January, the actress has been closely involved in the company’s marketing and regularly appears in promotional campaigns.
Earlier this month, Sweeney shared several of her favorite pieces from the brand, including designs from different categories such as “Seductress,” “Romantic,” “Playful,” and “Comfy.” The collections include a mix of lace styles, everyday underwear, and statement pieces.
She also recently posted behind-the-scenes footage from a Syrn photoshoot, where she wore the “Fantasy” lace bodysuit, which is priced at $89. These posts have helped connect her Hollywood profile with her growing role as a business owner.
Syrn has also attracted attention because of its investors. The brand received financial backing from Jeff Bezos, adding even more interest to the company as it continues expanding.
Sweeney has been one of the main faces of the brand since its launch, appearing in campaigns and directly promoting new releases to her large social media audience. Her approach has helped make Syrn closely tied to her personal image, with the actress becoming both the founder and the main ambassador for the company.
The actress has also received public support from people close to her. Last month, her partner Scooter Braun attended a Syrn promotional event in Los Angeles at Bigg Chill, showing support for the new business venture.
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While Sweeney remains known around the world for her acting roles, including her performance as Cassie Howard in HBO’s Euphoria, her move into fashion shows she is also focused on building a career outside of Hollywood. With Syrn continuing to grow, the actress appears determined to turn the brand into a major name in the lingerie and lifestyle space.
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