Now that’s news worth talking about. News has surfaced that McFarlane Toys has signed on to produce a string of licensed DC action figures. Better yet, these figures won’t be the kind the company is known for. Instead of their traditional figures that are meant for display purposes, the DC figures will be highly articulated, 6.5” figures. This means that children will be able to play with them and collectors will be able to pose them in whichever way they want. The news comes shortly after McFarlane announced that he will also begin production on a line of Harry Potter figures.
Think about it. McFarlane known owns the rights to Harry Potter, Albus Dumbledore, Hermione Granger, Lord Voldemort, Ron Weasley, Draco Malfoy, Superman, Batman, Wonder Woman, Green Lantern, and the Flash. Ladies and gentlemen, the Justice League just got bigger.
One man’s trash is another man’s treasure
The former producer, Mattel, recently lost the rights to Paw Patrol creator Spin Master. The company has been firmly in the drivers chair for years with DC’s toys so it’s comes as quite the surprise that they let it go to two rival companies. McFarlane has acquired the license for the next three years and will begin releasing the toys in 2020.
For fans of the characters, this is amazing news. McFarlane is known for their high detail work. Very few companies have found a way to replicate what he has done over the last 20 years. And if they have, it’s been tough to keep the price point to where he has at $25.00. Toys and statues of this caliber often find themselves over and above the $100 price point. When this happens, they naturally segment themselves out of a large portion of the market.
The news comes just days before the New York Toy Fair. I don’t suspect that we will actually see any of the mockups there due to the short notice but rest assured McFarlane Toys and DC will not keep his work a secret for long.