Nintendo Switch 2 Price Could Go Up as Company Races to Beat Tariffs According to Nintendo’s president

The price of the Nintendo Switch 2 could still increase, according to Nintendo’s president. Shuntaro Furukawa explained that the company is working “quickly” to deal with potential price hikes caused by tariffs.

In a recent statement (via Yahoo Japan), Furukawa said that promoting the Switch 2 is currently Nintendo’s main focus. He noted that the company’s policy is to be mindful of tariffs and include them in regional pricing.

However, Furukawa admitted that “if the assumption of tariffs changes significantly, we will consider and implement any price adjustments.“

This means that while the price could technically go down, it’s unlikely given the current economic situation. Furukawa also acknowledged that higher prices due to tariffs might reduce demand in the US, particularly if rising costs for essentials like groceries leave consumers with less extra cash.

One analyst mentioned that if tariffs remain as they are now, Nintendo might absorb the cost. However, they previously predicted a possible price increase of $50 to $100 for US buyers. The same analyst believes that Nintendo will likely “stick with the $450 price” since this figure was decided when tariff concerns were already in the picture.

Despite this, there are hints that Nintendo is still “seriously considering” a price hike in the US. Some former marketing executives, however, remain hopeful that Nintendo will choose to absorb the extra costs rather than pass them on to consumers.

Shortly after the Switch 2 was revealed, Nintendo postponed US pre-orders to evaluate how tariffs might impact the final price. Although pre-orders have since resumed, the situation remains uncertain.

There is growing concern among Nintendo fans, especially as the company has faced criticism over high prices for the console and popular games like Mario Kart World.

Nintendo aims to ship 15 million Switch 2 units within the first year. Although pre-orders are reportedly strong in Japan, any major drop in the US market could jeopardize that goal. The company remains cautious as it navigates the potential challenges posed by fluctuating tariffs and consumer sentiment.

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