‘SpongeBob’ and ‘Star Trek’ Crossover in a Brilliant Ad for Paramount+

Paramount+ might not be one of the biggest players on the streaming market, but they own several important IPs and if you wans to have a full experience when it comes to the content offered for streaming, then Paramount+ is a service you cannot avoid.

Two of its most popular IPs are the SpongeBob SquarePants and the Star Trek franchises. Both are extremely popular among the subscribers and they have both become cult classic franchises.

Now, in order to promote the service and its content, Paramount+ has released a brilliant ad that features an unlikely and somewhat unexpected crossover between the two major franchises.

Before we continue, here is the ad:

As you can see, this truly is a brilliant piece od marketing then and there, but also a very adorable work that features the SpongeBob characeters we all know and love so much. Honestly, this has a lot of narrative potential, but that’s a wholly different topic.

Tom Kenny, who voices SpongeBob, has a very positive reaction to the ad. “Speaking as a lifelong Trekker (OG TOS, baby! I was a nerd before nerds were cool!). It was a huge thrill to have my porous alter ego SpongeBob SquarePants “beam up” to the USS Enterprise for a dreamy visit!,” he said. “Interacting with the “stellar” (yes, pun intended!) cast of Strange New Worlds was an honor and a pleasure. They made SpongeBob, Patrick, Mr. Krabs and Sandy feel welcome, which is a good thing because Star Trek is such a HUUUUUGE deal to me, I was really sweating it! Live Long and Perspire!”

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